Senior Creative Director

About the Opportunity

We are seeking a Senior Director, Creative to lead and evolve the creative vision for a leading consumer brand. This individual will be responsible for shaping how the brand shows up across all customer touchpoints, balancing compelling storytelling with a strong focus on driving engagement, conversion, and business growth.

This is a highly visible leadership role that partners closely with Brand, eCommerce, Performance Marketing, Product, and Analytics teams to ensure creative is insight-driven, scalable, and performance-oriented.

What You’ll Do

Creative Strategy & Vision

• Define and evolve the brand’s creative vision aligned to business and marketing priorities
• Translate strategy into clear creative frameworks, narratives, and execution
• Balance brand storytelling with performance-driven creative outcomes

Brand Stewardship

• Own and protect brand identity across all channels and touchpoints
• Ensure consistency in voice, design, and messaging across digital, retail, and media
• Evolve brand expression to remain modern, relevant, and differentiated

eCommerce & Performance Creative

• Lead creative strategy across digital, eCommerce, and paid media channels
• Partner with performance marketing teams to optimize for engagement, conversion, and ROI
• Build scalable creative systems that support testing, iteration, and speed to market

Campaigns & Content

• Oversee development of integrated campaigns across brand, product, and promotional initiatives
• Guide storytelling across video, photography, copy, and interactive formats
• Ensure content resonates with diverse customer segments

Creative Operations & Leadership

• Lead and develop a high-performing internal creative team
• Manage agency and external partners to extend capabilities
• Establish processes that enable speed, quality, and scalability

Performance & Optimization

• Partner with analytics to understand creative performance across channels
• Use data and insights to continuously refine and improve creative output
• Balance innovation with disciplined, data-informed decision making

What We’re Looking For

• 10+ years of progressive experience in creative leadership, brand, or marketing
• Proven success leading creative for consumer or omnichannel brands
• Strong experience across both brand marketing and performance-driven environments
• Track record of leading high-performing creative teams and agency partners
• Ability to operate at both a strategic and executional level

Leadership Profile

• Inspiring, collaborative leader with strong creative judgment and taste
• Highly effective cross-functional partner with strong influence skills
• Commercially minded, with a focus on driving measurable impact
• Thrives in fast-paced, high-growth environments