Freelance SEO Strategist

Project: Agency Catalog (data-driven agency discovery platform)

We are looking for an experienced SEO Strategist to support the development and growth of our Agency Catalog — a platform that helps businesses discover, evaluate, and connect with digital marketing agencies.

The goal of this project is to evolve and scale our existing catalog into a data-driven discovery and lead-generation platform that consistently attracts high-intent organic traffic.

The catalog may also move to a new domain, so SEO architecture and migration planning will be an important part of the project.

This role combines strategic ownership and hands-on execution, working closely with our product, design, and development teams to ensure the platform is built for sustainable organic growth.

Responsibilities

Phase 1 — SEO architecture and strategy

• Conduct a technical SEO audit of the existing catalog to identify key limitations and opportunities
• Define the SEO architecture of the agency directory
• Design a scalable directory structure and taxonomy
• Identify opportunities for high-intent agency discovery pages
• Define which category, industry, and location pages should exist
• Provide recommendations for SEO-friendly URL structure
• Define an indexation strategy for directory pages and filters
• Define internal linking principles for scalable growth
• Define the organic growth strategy for the catalog

Phase 2 — Organic growth and traffic generation

• Lead domain migration planning and execution (if applicable), ensuring minimal traffic loss and proper indexation
• Ensure crawlability and indexation across scalable directory pages
• Identify and resolve technical SEO bottlenecks (in collaboration with the dev team)
• Take a hands-on role in implementing key SEO improvements alongside the team
• Support the implementation of SEO recommendations across the platform
• Identify and launch new SEO landing pages and discovery pages
• Identify opportunities for programmatic or scalable page creation
• Continuously improve the organic visibility and performance of the catalog

Reporting & collaboration

• Monitor SEO performance and track key growth metrics
• Report on progress, insights, and recommendations to stakeholders
• Communicate SEO decisions clearly and explain the rationale behind strategic choices
• Collaborate closely with product, design, and engineering teams to align SEO with product development

Deliverables

• SEO architecture for the Agency Catalog
• Directory taxonomy and page structure
• Technical SEO audit and recommendations
• Organic growth roadmap
• Recommendations for scalable SEO pages
• Ongoing SEO improvements to support organic traffic growth

Requirements

• Strong experience with directories, marketplaces, or large structured websites
• Strong technical SEO expertise (crawlability, indexation, internal linking, performance)
• Experience designing scalable SEO page structures and taxonomies
• Experience working with large datasets or structured content
• Experience growing organic traffic for marketplaces, directories, or large content platforms
• Experience leading or executing domain migrations
• Ability to collaborate with product, design, and engineering teams
• Ability to clearly communicate and justify SEO decisions to stakeholders
  

Nice to have

• Experience with programmatic SEO
• Experience with multilingual / international SEO
  

Project details

• Freelance remote collaboration
• Initial strategy and architecture phase: 3–4 weeks
• Potential long-term collaboration focused on organic growth and traffic generation
• Working hours aligned with European time zones