Social Media Specialist at Marshall and Sterling Inc Yorktown Heights, NY

Social Media Specialist job at Marshall and Sterling Inc. Yorktown Heights, NY. Job Description

Job Description

Description

Why Join Marshall+Sterling?

As a 100% employee-owned company with roots dating back to 1864, Marshall+Sterling offers the strength of a time-tested organization and the energy of an ownership-driven culture. Guided by our mission to empower clients to predict, prepare for, and preempt risk, we are relentlessly focused on helping people and businesses protect what matters most — so they can move forward with confidence. Our vision of creating a future that’s safer and more secure drives everything we do.

Innovation is not optional here — it's imperative. We constantly seek better, smarter ways to serve our clients and improve as a company. Collaboration is at our core, because we know we are stronger together — across teams, with our clients, and in the communities we serve. Our employee-owners are not only valued and empowered, but also directly invested in our collective success.

At Marshall+Sterling, you’re not just joining a company — you’re joining an inclusive culture built on integrity, impact, and people-first values. Your ideas matter, your growth is prioritized, and your work helps shape a more secure future for all.

This role will be based in either our Poughkeepsie or Yorktown office, with the potential to work in a hybrid capacity.

We’re looking for a creative and detail-oriented Social Media Specialist to join our Marketing team! In this role, you’ll help shape how Marshall+Sterling shows up online — telling our story, celebrating our people, and connecting with the communities we serve. From crafting standout content to analyzing what drives engagement, you’ll play a key role in strengthening our brand presence across every platform. If you’re passionate about storytelling, collaboration, and bringing fresh ideas to the table, we’d love to hear from you.

Responsibilities

• Lead the day-to-day management of our social media presence across LinkedIn, Facebook, Instagram, X, and emerging platforms — bringing Marshall+Sterling’s brand and values to life through fresh, creative content.
• Plan, create, and schedule engaging posts, videos, and campaigns that drive awareness, connection, and growth within our communities.
• Partner with marketing and internal teams to capture photos and highlight employee stories, community moments, and initiatives that reflect our culture of ownership.
• Stay on top of social trends, hashtags, and industry conversations to keep our content current, authentic, and aligned with what audience's care about most.
• Connect with followers and employee-owners through comments, messages, and shares to foster genuine engagement and two-way communication.
• Monitor performance analytics to measure success, share insights, and recommend new ideas to strengthen our digital impact.
• Maintain consistent brand voice, visual standards, and compliance across every platform — while embracing creativity and innovation in execution.
• Take on additional projects and responsibilities as needed to support the marketing team and company initiatives. Requirements:
• Bachelor’s degree in marketing, communications, or related field, or equivalent work experience.
• 2–4 years of managing social media platforms and creating social content on key platforms including Facebook, Instagram, LinkedIn, X, TikTok
• Strong writing, graphic design, photography, and video editing experience with an eye for detail and brand tone.
• Familiarity with social media management, content creation, and listening and reporting tools and platforms including Meta Business Suite, LinkedIn Campaign Manager, Adobe Creative Cloud, Canva, HubSpot, GA4.
• Knowledge of employee advocacy tools (e.g., GaggleAMP, EveryoneSocial), WordPress, Salesforce preferred.
• Experience in financial services or regulated industries also preferred.

Total Rewards Package

Compensation: $60,000-75,000, based on experience, education, and work location.

Benefits: Comprehensive package including Medical, Dental, Vision, 401(k) with match, Generous Paid Time Off (PTO), thirteen paid holidays, company-paid life insurance for you and your dependents, employee assistance fund and programs, wellness perks, and more!

Employee Stock Ownership Program

As a 100% employee-owned company, Marshall+Sterling offers you the unique opportunity to build long-term wealth while growing your career. Here’s what makes our ESOP so valuable:

• Long-Term Rewards: The value of your ESOP account grows over time, rewarding your commitment and contributions to the company’s success.
• Collaborative & Engaged Culture: Employee ownership fosters a team-oriented environment where everyone has a stake in the company’s growth and success.
• No Out-of-Pocket Costs: Unlike stock purchase plans, our ESOP is entirely company-funded, meaning you gain equity without any personal investment.

For more information on our culture and benefits, please visit us at : Marshall+Sterling- Careers

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