Sales Manager

We are seeking a highly motivated and experienced Sales professional with direct experience in the casinos or land‑based gaming industry. The ideal candidate will be skilled in driving commercial success while building strong, long‑lasting relationships with operators, merchants, partners, and customers. This role requires exceptional stakeholder management and a passion for delivering high‑quality service across all interactions.

You will serve as a critical link between internal teams and both existing and new gaming merchants/partners, ensuring seamless communication, excellent service delivery, and continuous revenue growth.

We’re looking for creative thinkers, problem solvers, and people who want to challenge the status quo — all while staying true to our core values:

Our Core Values

• Dare to be Bold – We have the courage to reach for the unbelievable.

• Uphold Integrity – Accountability and respect guide everything we do.

• Never Settle – We push forward relentlessly, striving for extraordinary.

• Celebrate Perspectives – We embrace diverse talent and new ways of seeing the world.

• Win as a Team – We support, challenge, and bring out the best in each other.

Key Responsibilities

• Must have proven experience within the casinos/land‑based gaming industry.

• Build and maintain strong stakeholder relationships with current operators, merchants, partners, and customers to ensure a consistently high standard of service.

• Act as the primary connection between internal teams and existing merchants/partners, as well as new business prospects.

• Actively engage, onboard, and support new merchants, ensuring an efficient and high‑quality onboarding experience.

• Promote our products and services tailored to the needs of the gaming industry.

• Work closely with Product teams to identify functionality gaps and new product requirements within the gaming vertical.

• Maintain, grow, and monitor your pipeline within the CRM system, ensuring timely follow‑ups and proactive queue management.

• Oversee the submission of complete and accurate applications for new merchants.

• Serve as the liaison between Partners/Merchants and internal departments to ensure consistent communication and smooth operations.

• Participate in Gaming team projects that align with Sales objectives and contribute to overall Sales targets.

• Attend gaming-related trade shows and webinars to represent and promote Light & Wonder.

Preferred Traits, Knowledge, Skills & Abilities

• Fluency in English (additional regional languages are an asset).

• Strong sales and negotiation skills, with the ability to build trusted relationships.

• Experience delivering effective product presentations that have driven successful outcomes.

• Proven track record of meeting or exceeding sales-based targets (considered an asset).

• High sense of ownership, enthusiasm, and a positive, resilient attitude.

• A solution-oriented mindset with strong customer relationship management skills to drive performance, targets, and KPIs.