Sales Manager – MICE

JOB PURPOSE

To drive revenue by managing and converting Group business to maximize performance for both Rooms, and Meeting & Events. The Sales Manager maximizes sales through timely follow‑ups, strong negotiation, and competitive proposals while ensuring a seamless guest experience that supports repeat business and long‑term client relationships. This position reports directly to the Director of Group & Events Sales.

PRIMARY RESPONSIBILITIES

Sales Operations

• Manage all incoming group and event enquiries via email, phone, and internal channels, ensuring prompt and professional responses.
• Prepare and issue customized proposals, quotations, and contracts for Group and Event business in alignment with hotel guidelines.
• Proactively identify upselling opportunities for rooms, meeting spaces, F&B packages, upgrades, and value‑added services to maximize revenue.
• Play a key role in converting enquiries into confirmed bookings by providing timely follow‑ups, persuasive communication, and strong negotiation.
• Ensure all client correspondence, meeting notes, event details, and agreements are accurately recorded and updated in the sales system/CRM.
• Prepare and maintain sales materials, collateral, vouchers, event amenities, and promotional items used for client engagement.
• Ensure effective communication and smooth handover of confirmed groups and events to operational departments for successful execution.
• Monitor client feedback and guest satisfaction, ensuring any concerns are promptly escalated and resolved to support repeat business.
• Collaborate with cross‑functional teams, including Revenue & Book @SO, Festivities, Rooms, Wide & Dine and Finance to ensure smooth coordination for all group and event bookings.

Commercial Responsibilities

• Welcome and host group and event clients during site inspections, meetings, and planning visits, ensuring a personalized and professional experience.
• Respond promptly and effectively to all group enquiries, delivering tailored solutions that support conversion and revenue growth.
• Maintain comprehensive knowledge of the hotel’s products, meeting spaces, room types, banquet options, services, and operational capabilities.
• Stay fully informed on all hotel promotions, seasonal offers, packages, and loyalty benefits to position and upsell the hotel’s Group & Event offerings.
• Develop and maintain strong relationships with key accounts, event planners, corporate clients, travel agents, and business partners to strengthen account loyalty.
• Monitor market trends, competitor offerings, and business opportunities to support strategic decision-making and strengthen the hotel’s commercial positioning.

Benefits:

• Life & Health insurance
• SSO
• Duty Meals
• Provident fund
• Heartist Card