Dara Family Marketing Director-Shanghai/Beijing

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com.

As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

Job Function:

Marketing

Job Sub Function:

Product Management

Job Category:

People Leader

All Job Posting Locations:

Beijing, China

Job Description:

Lead our marketing efforts for our Dara family products. The ideal candidate will be responsible for developing and executing innovative marketing strategies that drive growth, enhance brand presence, and improve patient outcomes. 

Major Duties & Responsibilities:

• Strategic Planning: Develop and implement comprehensive marketing plans to advance the Myeloma portfolio while aligning with overall business objectives.
• Market Analysis: Conduct thorough market research and analysis to identify trends, opportunities, and competitive landscape within the oncology sector.
• Brand Management: Oversee brand strategy and positioning, ensuring that marketing initiatives and activities resonate with healthcare providers and patients.
• Budget Management: Manage the marketing budget effectively, ensuring optimal allocation of resources to maximize ROI
• Stakeholder Engagement: Build and maintain strong relationships with key opinion leaders (KOLs), healthcare professionals, and industry stakeholders.
• Cross-Functional Collaboration: Collaborate with sales, medical affairs, and R&D teams to align product positioning and messaging across all channels.
• Team Leadership: Lead, mentor, and develop a high-performing marketing team, fostering a culture of collaboration and innovation.

Required Qualifications:

• Required Minimum Education: Advanced degree (MBA, MD, PhD, or equivalent) in Life Sciences, Business, or related field.   
• Required Years of Related Experience:10 Years+
• Industry Experience: A minimum of 10 years in marketing roles within the pharmaceutical or biotechnology industry, specifically in oncology
• Sales Management Experience: At least 1 relevant sales management experience (DSM, RSM, or franchise).
• People Management Experience: At least 8 years of experience in people management.
• Leadership Skills: Proven ability to lead teams and effectively manage cross-functional projects.
• Analytical Skills: Strong analytical and problem-solving capabilities, utilizing market data to make informed marketing decisions.
• Compliance Awareness: High level of compliance awareness.
• Language Proficiency: Functional proficiency in spoken and written English.
   

 

 

Required Skills:

 

 

Preferred Skills:

Agile Leadership, Brand Marketing, Brand Positioning Strategy, Continuous Improvement, Customer Centricity, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Developing Others, Execution Focus, Fact-Based Decision Making, Financial Analysis, Inclusive Leadership, Leadership, Product Development Lifecycle, Product Management, Product Portfolio Management, Product Strategies, Stakeholder Management, Strategic Thinking, Succession Planning