UPS Digital Growth Marketing Manager

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Job Description:

Job Description

UPS Digital is looking for a Growth Marketing Manager to lead top-of-funnel marketing and expand our digital audience. In this high-impact role, you will spearhead paid media campaigns (Google/Bing search, LinkedIn/Meta social, programmatic ads) organic and growth initiatives tied to SEO and emerging AEO – (Answer Engine Optimization) to drive brand awareness and customer acquisition. The Growth Marketing Manager will develop and direct multi-channel advertising strategies and co-marketing partnerships, manage campaign budgets, and ensure external agencies deliver high-quality, effective campaigns that align with the UPS brand. This role also partners closely with our Digital Experience and MarTech teams to improve website conversion rates, enhance tagging/tracking, and strengthen attribution so we can accurately measure and optimize all funnel activities.

Impact of the Role

This position is a critical driver of efficient growth and revenue contribution. He/she will improve performance through rigorous measurement, testing, and optimization, bringing clarity to what’s working, why it’s working, and what to do next. This role will strengthen cross-functional execution by serving as the day-to-day paid media lead and ensuring agency partners and internal teams remain aligned, accountable, and focused on results. This role requires a highly analytical, self-directed marketer who brings strong operational discipline, turns data into clear, actionable decisions, and takes full ownership to drive work forward with minimal direction.

Key Responsibilities

Campaign Strategy & Execution

• Lead the full paid media lifecycle: annual/quarterly strategy, channel planning, audience targeting, launch, optimization, and post-campaign readouts.
• Develop and grow SEO and AEO strategy for multiple sites
• Drive co-marketing for audiences in collaboration with UPS.com and UPS owned channels
• Build and drive partnership marketing initiatives to reach and engage audiences
• Translate business goals into paid media plans that clearly define objectives, KPIs, audiences, budgets, and testing roadmaps.

• Plan and execute sales and account -informed paid programs (target account lists, persona segmentation, intent signals where available, tailored messaging).

• Partner closely with Demand Generation Team to align paid media programs to the campaign calendar, launch timelines, offers, and audience priorities.
• Ensure paid and unpaid media are integrated into broader go-to-market plans and campaign workflows (briefing, creative development, landing page readiness, enablement, reporting).
• Coordinate with stakeholders (e.g., web/CRO, marketing ops, sales/BDR teams) to ensure handoffs and follow-up motions support conversion.

Performance Measurement and Analysis

• Establish measurement frameworks and performance reporting that connect spend to outcomes (CPL, CAC/CPA, sales conversion, pipeline contribution, ROAS where applicable) and improve efficiency and performance through ongoing optimization (spend allocation, targeting creative testing, etc.)
• Track and measure against key growth initiatives tied to traffic, unique visitors, MQL and SQL OKRs.
• Diagnose performance drivers (creative, audience, channel, landing page, offer, frequency, funnel stage) and make specific, prioritized recommendations.
• Own campaign tagging/UTM discipline and ensure clean, consistent reporting inputs in partnership with analytics/ops.

Budget Ownership & Pacing

• Manage pacing, forecasting, and reallocation across channels to maximize performance within budget.
• Make clear, data-driven recommendations on when to scale, when to pause, and where to reinvest.
• Maintain strong operational rigor: budgets, IOs, invoices, timelines, and performance documentation.

Agency Management & Day-to-Day Leadership

• Serve as the primary day-to-day contact for media and creative agencies, ensuring clarity on goals, deliverables, timelines, and performance expectations.
• Work directly with UPS and UPS agencies on collaborative campaign efforts.
• Drive increases internal and external alignment to SEO, AEO and unpaid efforts.
• Lead weekly performance reviews and optimization planning with agencies; ensure actions are tracked to completion.
• Provide direction on creative needs informed by performance insights (what to test next, what to refresh, what to retire).

Minimum Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 5+ years of experience in growth, performance, or digital marketing roles
• Proven experience owning multi-channel paid media strategy and hands-on execution across major platforms (e.g., LinkedIn, Google, programmatic/display, retargeting, paid social).
• Experience running or supporting ABM programs (account targeting, segmentation, coordinated messaging, measurement approaches).
• Strong analytical skills, including experience with A/B testing, conversion rate optimization, and funnel analysis.
• Proficiency in tools such as Google Analytics (GA4), Adobe Analytics, Google Ads, Meta Ads Manager, and marketing automation platforms (e.g., Marketo, Salesforce).
• Experience with Adobe tagging and tag management systems to ensure accurate campaign tracking and attribution.
• Familiarity with SQL, Excel, and data visualization tools for campaign reporting and optimization.
• Highly organized project manager who can run multiple campaigns simultaneously, keep stakeholders aligned, and maintain operational rigor.
• Ability to work independently with minimal direction—prioritizing effectively and proactively identifying what needs to happen next.

Preferred Qualifications

• Preferred certifications: Google Ads, Google Analytics 4 Certification, Adobe Analytics, HubSpot Growth Marketing Certification, Reforge or CXL Growth Marketing Programs, Meta Blueprint Certification (for paid social specialists).
• Experience with AI-driven marketing tools, machine learning-informed targeting, or Answer Engine Optimization (AEO) is a plus.

• Familiarity with conversion rate optimization principles and partnering with web teams on landing page performance improvements.
• Comfort operating in a matrixed environment and communicating performance insights to both technical and non-technical stakeholders.
• Experience building/maintaining performance dashboards and standard reporting rhythms.

Employee Type:

Permanent

UPS is committed to providing a workplace free of discrimination, harassment, and retaliation.

Other Criteria:

UPS is an equal opportunity employer. UPS does not discriminate on the basis of race/color/religion/sex/national origin/veteran/disability/age/sexual orientation/gender identity or any other characteristic protected by law.

Basic Qualifications:

Must be a U.S. Citizen or National of the U.S., an alien lawfully admitted for permanent residence, or an alien authorized to work in the U.S. for this employer.