CMO - DACH

The opportunity: Elevate the Brand. Redefine Growth.

We’re at a pivotal moment. This is not a role focused on maintaining momentum, it’s about creating it. Reporting to the CEO of DACH, you will lead the regional Marketing domain, drive experimentation and innovation, and help write the next chapter of HelloFresh’s growth story. With the backing of a high-performing global organization, you’ll have the freedom to explore new ideas, scale winning concepts, and expand beyond traditional performance marketing.

What you’ll do

• Brand Activation & Storytelling: Build brand love at scale.

Lead culturally relevant brand initiatives that strengthen resonance across the DACH region, turning creative ideas into measurable engagement, loyalty, and long-term growth.

• Product Marketing Excellence: Connect product truth with customer value.

Partner with local and global teams to shape compelling positioning, define brand territories, and deliver best-in-class go-to-market strategies grounded in customer insight and experimentation.

• Experimentation & Innovation: Test bold ideas. Scale what works.

Identify new growth opportunities, pilot innovative marketing models, and build fast learning loops that transform experimentation into scalable impact.

• Product-Led Growth: Design seamless growth engines.

Create product-led pathways that integrate brand, CX, and digital experiences to drive conversions, retention, and sustainable business performance.

• Strategic Positioning and Targeting: Define the next chapter of HelloFresh DACH.

Elevate regional positioning and refine audience strategies to strengthen relevance, differentiation, and long-term brand equity in the DACH market.

• Partnerships & Cultural Impact: Create breakthrough collaborations

Develop high-impact partnerships with creators, talent, and cultural platforms that expand reach, build credibility, and inspire excitement among new and existing customers.

• Executive Leadership: Shape strategy at the highest level

Serve as a core member of the DACH Leadership Team, driving alignment, championing customer-centricity, and ensuring marketing plays a central role in company-wide decision-making.

What you’ll bring

• Customer-First Mindset: Deep understanding of consumer insights, brand positioning, and behavior-driven growth.
• D2C Leadership Experience: Proven senior leadership track record in direct-to-consumer businesses, ideally in e-commerce or food. Subscription model experience is a strong plus.
• Product-Led Growth Expertise: Demonstrated success designing and scaling initiatives that connect customer value with business outcomes.
• DACH Market Expertise: Strong understanding of regional consumer behavior and established agency/partner networks.
• Team Builder: Experience recruiting, mentoring, and leading high-performing marketing teams.
• Data-Driven Decision Maker: Strong analytical and commercial acumen, with a clear-eyed view of what drives business performance.
• Innovator at Heart: Passion for experimentation, creativity and challenging the status quo.
• Budget Management: Comfortable managing multi-million-euro budgets multiple markets
• Language: Fluency in German is a strong plus
• Experience: Significant (8–10 years) senior-level experience in data-driven marketing, growth, or brand leadership roles

What we offer

• Global Community: Join a diverse team representing 90+ nationalities, united by a shared passion for innovation and impact.
• Wellbeing & Balance: Access wellbeing programs, fitness partnerships, yoga sessions, childcare support, flexible working hours, remote options, and work-from-abroad opportunities.
• Growth & Development: Benefit from continuous learning opportunities, internal training
• Perks & Culture: Work from our Berlin-Kreuzberg HQ and enjoy employee discounts, team events, employer-sponsored pension contributions, and a subsidized Deutschlandticket for sustainable commuting.
• HelloFresh Box discount