Job Title

Marketing Director - Workplace, Retail & Tenant Improvement

Position Overview

Patcraft, a leader in high-performance commercial flooring solutions, serves a wide range of environments including education, healthcare, senior living, and retail. With a focus on performance, design, innovation, and sustainability, Patcraft delivers a comprehensive portfolio of flooring products and service solutions that support the full project lifecycle—from design and installation to ongoing maintenance. Our commitment is to enhance user experiences through performance-driven design, environmental responsibility, and advanced technologies that meet the evolving needs of the commercial market.

Reporting to the VP of Patcraft Brand Strategy, the Marketing Director for our Tenant Improvement/Design, Corporate Workplace, and Retail End-Use Segments is a director-level segment leader responsible for shaping and executing the strategy that drives growth, differentiation, and customer relevance in these markets. Sitting on Patcraft’s Marketing Segment Team, this role partners cross-functionally with Product, Sales, and Marketing to identify opportunities, define segment priorities, inform product roadmaps, and deliver compelling go-to-market plans. As the segment subject matter expert, the Director brings the voice of the customer to internal teams and helps ensure field readiness through clear messaging, tools, and alignment. This role will be based from Cartersville, GA working in a hybrid way with US travel. Relocation assistance offered.

Responsibilities

Own and lead segment strategy that drives customer relevance, competitive differentiation, and long‑term growth.
Use market, customer, and data‑driven insights to identify opportunities and shape strategy across national, regional, and local markets.
Partner closely with Product, Design, Sales, and Operations to define compelling value propositions and bring innovative solutions to market.
Act as the voice of the customer and a recognized thought leader, translating insights into clear direction for internal teams and external audiences.
Develop sales tools and briefs that equip the sales team to effectively execute in the field.
Champion cohesive brand messaging across all marketing efforts by working closely with Creative, Transform Studio, Strategic Accounts, and Sales teams.
Build deep relationships with sales teams and industry influencers—including designers, architects, and end users—to strengthen market presence and accelerate adoption.

Requirements

7+ years experience of progressive marketing and/or sales experience required, and bachelor's degree is strongly preferred.
1+ years of direct leadership experience
Ability and willingness for US travel up to 35%
Ability and willingness to work in a hybrid way at the Create Centre, Cartersville GA campus 3-5 days a week depending on the needs of the business, travel schedule and collaboration focus.

Highly preferred experiences and skills

Deep end-use leadership in Tenant Improvement/Design, Corporate Workplace, Retail, Office Interiors, A&D, or commercial real estate segments within the commercial interiors building products space—including building segment strategy, identifying sub-segments, and translating insights into growth plans.
Proven cross-functional leadership in a matrix environment (Product, Sales, Brand/Comms, Design, Supply Chain/Manufacturing) to build differentiated positioning and drive coordinated go-to-market execution.
Demonstrated experience shaping product direction and launches—informing product roadmaps from customer/market insights and leading launch planning, field readiness, and adoption.
Strong market intelligence + analytics orientation—ability to size opportunities, spot trends, and use data to set priorities and influence senior stakeholders.
Executive-level stakeholder influence and change navigation—comfortable clarifying role scope, managing ambiguity, and aligning leaders during transitions.

Competencies:

Create Strategic Plan
Demonstrate Strategic Influence
Drive Results
Coach and Develop Others
Demonstrate Customer Orientation

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Work Shift

8 Hr non-rotating shift, Hrs fall to in punch day, Observed Calendar, shift starts AM

Shaw Industries is an equal opportunity employer as to all protected groups, including protected veterans and individuals with disabilities.

Job description