Category Analyst

Role Overview

We’re looking for a proactive, forward thinking Category Analyst to join our ambitious team working on Nicabate and Habitrol – key brands in our ANZ Consumer Healthcare portfolio. You’ll be at the forefront of category strategy and insights, using your expertise to drive business performance, and develop category, retailer & brand strategies through actionable insights, shopper understanding, and retailer collaboration. This is a pivotal role for someone who thrives in a fast-paced, entrepreneurial environment and wants to make a real impact on these growing brands with big ambitions.

 

Key Responsibilities

Category & Shopper Insights

• Analyse market, category, segment and SKU-level performance to identify growth opportunities and risks.
• Translate Scan, shopper and customer data into clear, actionable insights for Sales, marketing and co-marketing partners.
• Support the development of category drivers, trends and narratives relevant to the core sales channels.

Range Reviews & Customer Planning

• Lead analytical support for customer range reviews, including:
  • Range optimisation and SKU rationalisation
  • Distribution targets by banner and channel
  • Performance storytelling and opportunity sizing
  • Build compelling category selling stories and presentations for customer meetings.
• Support with data packs, insights and recommendations for Joint Business Planning and line reviews.

Promotions, Pricing & ROI

• Deliver actionable insights on pricing, promotions, sales trends, and trade performance.
• Drive deeper analysis to support business cases, NPD launches, and promotional evaluations - conduct pre- and post-analysis of promotional activity, pricing changes and in-store activations.
• Evaluate trade spend effectiveness and ROI, identifying opportunities to optimise mechanics and investment.
• Track promotional performance versus objectives and highlight learnings for future planning.

Planograms & Space

• Support assortment, layout and planogram recommendations for customers.
• Partner with Sales and external space agencies (where applicable) to ensure data-backed ranging and layout decisions.
• Maintain accurate range and core line information.

Sales Enablement & Reporting

• Deliver regular and ad-hoc reporting to support Sales cadence, internal reporting requirements & customer priorities.
• Ensure insights are commercially relevant, timely and easy to action.
• Act as a trusted thought partner to the Sales & Marketing team, helping elevate conversations from “brand sell-in” to category growth leadership.
• Provide analytical support and leadership for wider reporting, and ad hoc projects; ad hoc project management as and when required

Required Experience & Skills

Essential

• 5+ years’ experience in a Category Analyst, Category Executive or Insights role within FMCG, Pharmacy, or Consumer Healthcare.
• Strong experience working with Scan / Market data (e.g. IQVIA MiPortal, Circana, Quantium)
• Working knowledge of commercial and financial principles to support commercial, and business analysis.
• Advanced Excel and PowerPoint skills; ability to build clear, persuasive insight stories.
• Excellent analytical capability with attention to detail and commercial curiosity.
• Ability to communicate confidently with Sales and cross-functional stakeholders.

Desirable

• Sales/Account Management experience
• Experience in Pharmacy / OTC / Health related categories.
• Exposure to range reviews, planograms or space management tools.
• Power BI or similar visualisation tools.

Personal Attributes

• Commercially minded and solutions-focused.
• Collaborative and agile – thrives in a small, fast-moving team with big goals.
• Confident working autonomously while collaborating closely with cross functional stakeholders.
• Pragmatic, hands-on and willing to “roll up sleeves”.
• Curious about shopper behaviour and what truly drives category growth.