Growth Marketing Specialist - Content

Location: Remote (US or Canada)

Department: Growth Marketing

Reports to: Content Marketing Manager

About MoeGo 🐾

MoeGo is an all-in-one software platform built for pet care businesses from mobile grooming to grooming salons, boarding, and daycare. We help businesses thrive with powerful tools, an exceptional customer experience, and a modern approach to workflow and operations.

As MoeGo continues to grow, we are investing in building a content-driven acquisition engine to help more pet care businesses discover, understand, and adopt MoeGo.

About the Role

This role is not a traditional content production role.

We are looking for a growth-oriented marketer who can use content as a tool to drive acquisition, pipeline, and SQL generation.

You will work closely with the Content Marketing Manager to design and execute content-driven growth experiments across SEO, education, case studies, and product-led content.

Your goal is not just to produce content, but to identify opportunities, test channels, and turn content into measurable business outcomes.

Key Responsibilities

• Content-Led Growth Experiments (40%): Design and execute experiments that use content to drive SQL and pipeline growth.
• Examples include:
• SEO-driven acquisition content
• Mid-funnel educational content that drives demo requests
• Case studies and proof-based conversion content
• Product education content that reduces buyer friction
• You will:
• Identify opportunities where content can unlock acquisition
• Propose and test growth hypotheses
• Measure outcomes and iterate quickly
• Content System Execution (35%): Execute and scale content across multiple formats and channels.
• Examples include:
• Blogs, pillar pages, and educational content
• Case studies and customer stories
• Webinar repurposing and educational series
• Email and lifecycle content
• You will:
• Turn insights into publish-ready content
• Repurpose long-form content into multi-channel assets
• Work with templates, frameworks, and AI tools to accelerate output
• Marketing Data & Funnel Insight (25%): Track how content impacts the marketing funnel.
• Examples include:
• Traffic → lead → SQL conversion
• Content engagement
• SEO performance
• Attribution insights
• You will:
• Monitor performance dashboards
• Identify what content drives real pipeline impact
• Recommend improvements based on data
• Bonus
• You have basic proficiency in SQL and have pulled data from a warehouse before.
• AI tools for content workflows
• PLG or SMB SaaS marketing

What Success Looks Like (First 90 Days)

• Launch several content-driven acquisition experiments
• Identify at least one scalable content channel
• Improve how content contributes to SQL generation
• Help build a repeatable content → pipeline system

Who You Are

You are a growth-minded executor who enjoys experimenting and figuring out what works.

You likely have experience in

• Growth marketing or demand generation
• Content marketing in a SaaS environment
• SEO and content-driven acquisition
• Marketing analytics and funnel thinking

You are comfortable

• Connecting content to business outcomes
• Testing ideas quickly
• Learning new industries fast
• Working in fast-moving startup environments

MoeGo offers a competitive compensation package (base salary, performance bonus, and benefits). This includes flexible benefit plans to employees and their family members at no cost to the employees and 401(k) matching.

MoeGo is committed to creating a diverse and inclusive work environment, and is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, genetics, disability, age, or veteran status.