Marketing Manager - General Surgery & Acute Care

Primary Function of Position

This position has the opportunity to make a direct impact to Intuitive US marketing initiatives that deliver da Vinci Surgery to patients worldwide. With the direction and guidance of the US Clinical Marketing leaders, you will develop, drive, and support the US marketing efforts for General Surgery, including Acute Care.

This position will be responsible for development and coordination of various strategic and tactical clinical marketing initiatives to drive procedure growth within the US General Surgery business. This role will also collaborate with other procedure focused teams to ensure consistent pull through and impact. Additionally, he individual will be expected to establish strong relationships with the marketing and sales teams, external Key Opinion Leaders (KOLs), as well as internal ISI stakeholders such as other marketing departments, training, clinical affairs, legal, regulatory, and Market Access / Health Economics.

Essential Job Duties (Specific responsibilities and tasks an individual would be expected to perform in the role. Additional job duties may be determined by functional people manager)

• Build & execute high impact marketing plans and corresponding tactical plans / programs to achieve budgeted growth projections in key areas of General Surgery & Acute Care.
• Collaborate with Hospital Marketing team on patient-focused campaigns, and key tactical implementation of strategic initiatives.
• Develop qualitative and quantitative data and experiences to segment and deeply understand existing and new markets, the surgeon, their practice, the patient journey, and the clinical procedure steps.
• Utilize market knowledge to design and develop strategies and value messaging (clinical, economic, operational, strategic), collateral, tactics, and programs with demonstrated ROI.
• Assimilate market trends and their potential implications to current and future work/projects.  Understand competition and develop competitive differentiation.
• Contribute to budget, resource allocation and financial planning for projects / programs with measured ROI to justify through multiple marketing / media channels (webinars, sales collateral, etc.)
• Work with Key Opinion Leader surgeons to better understand how the da Vinci Surgical System and instruments are being utilized and determine how to communicate that value proposition to other physicians.
• Develop and build KOLs by market segment with the goal of making Intuitive the preferred industry collaborator.
• Build relationships with key society members / leaders to establish a higher level of engagement to ensure Intuitive is seen as an integral collaborator when planning congresses and implementing guidelines.
• Coordinate trade show activities, digital & website development, strategies, and tracking of marketing campaigns to evaluate results and provide recommendations for future marketing promotions.
• Lead cross-functional teams to deliver high value marketing projects and programs.
• Deliver impactful presentations to senior and executive Intuitive leadership.
• Be a market expert in the area of General Surgery – effectively leveraging the value propositions, approved claims, surgeon feedback, and sales input to maximize Intuitive’s footprint and growth trajectory in this area. 
• Be a champion of the Intuitive culture; learning and embodying the company’s individual expectations for success.

Required Skills and Experience (Specific skills, knowledge, and experience that an individual must possess in order to successfully perform in job)

• Minimum 6 plus years of marketing and/or sales experience in a therapeutic medical device company preferred.
• A proven record of achievement and leadership.
• Results-driven attitude & a resolve to win; must be self-directed with the ability to work with minimal supervision.
• Proven ability to solve open-ended problems and work cross-functionally to implement initiatives.
• Superior verbal/written communication and presentation skills, teambuilding, and interpersonal skills to work across multiple constituents.
• Bachelor degree required.
• Must be well versed in MS Office Suite.
• Commitment:
• Must be available to work full-time hours.
• Ability to travel 35%; up to 50% if remote.

Required Education and Training (As applicable - Specific education and training that an individual must possess in order to successfully perform in job)

• Bachelor degree required.

Due to the nature of our business and the role, please note that Intuitive and/or your customer(s) may require that you show current proof of vaccination against certain diseases including COVID-19.  Details can vary by role.

Intuitive is an Equal Opportunity Employer. We provide equal employment opportunities to all qualified applicants and employees, and prohibit discrimination and harassment of any type, without regard to race, sex, pregnancy, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, genetic information or any other status protected under federal, state, or local applicable laws.

Mandatory Notices

U.S. Export Controls Disclaimer:  In accordance with the U.S. Export Administration Regulations (15 CFR §743.13(b)), some roles at Intuitive Surgical may be subject to U.S. export controls for prospective employees
who are nationals from countries currently on embargo or sanctions status.

Certain information you provide as part of the application will be used for purposes of determining whether Intuitive Surgical will need to (i) obtain an export license from the U.S. Government on your behalf (note: the government’s licensing process can take 3 to 6+ months) or (ii) implement a Technology Control Plan (“TCP”) (note: typically adds 2 weeks to the hiring process).  

For any Intuitive role subject to export controls, final offers are contingent upon obtaining an approved export license and/or an executed TCP prior to the prospective employee’s
start date, which may or may not be flexible, and within a timeframe that does not unreasonably impede the hiring need. If applicable, candidates will be notified and instructed on any requirements for these purposes. 

We will consider for employment qualified applicants with arrest and conviction records in accordance with fair chance laws.

This position may be filled at a different job level than listed here depending on
business need and/or on the selected candidate’s experience, knowledge and skills.
Compensation will be based primarily on the job level at which the role is filled and the
candidate’s qualifications, consistent with applicable law.

We provide market-competitive compensation packages, inclusive of base pay, incentives, benefits, and equity. It would not be typical for someone to be hired at the top end of range for the role, as actual pay will be determined based on several factors, including experience, skills, and qualifications. The target base compensation ranges are listed.