Sr Brand Manager, HCP

Working at Abbott  

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:  

• Career development with an international company where you can grow the career you dream of. 

• Competitive salaries, bonus potential and excellent package of benefits (sports' card, life insurance, private medical care, stock purchase plan and many others).

• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.

• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

Responsible for developing and executing marketing strategies specifically tailored to engage and influence healthcare professionals. Driving brand awareness, product adoption, and overall success within the healthcare industry.

What You'll do:

• Market Research: Conduct in-depth research on the healthcare industry, including trends, competitors, and target audience insights to inform marketing strategies.

• Strategy development: Develop and implement comprehensive marketing strategies that effectively reach and resonate with healthcare professionals, including physicians, nurses, pharmacists, and other key stakeholders.

• Content creation: Create compelling and educational content such as whitepapers, case studies, webinars, and presentations that address the unique needs and challenges of healthcare professionals.

• Multi-channel marketing Plan and execute multi-channel marketing campaigns, including email marketing, social media, webinars, conferences, and direct outreach, to engage healthcare professionals

• Relationships building: Cultivate and maintain relationships with key opinion leaders and influencers within the healthcare industry

• Collaboration: Work closely with cross-functional teams, including sales, product development, and regulatory affairs, to ensure alignment of marketing efforts with overall business goals. to gain their support and endorsement

• Compliance: Ensures that all activities are performed in compliance with quality system requirements.

• Performance Analysis : Monitor and analyse the effectiveness of marketing campaigns, utilizing key performance indicators (KPIs) to measure ROI and make data-driven improvements

• Budget Management: Manage the marketing budget efficiently, allocating resources to initiatives that deliver the highest impact

• Ensures that all activities are performed in compliance with quality system requirements.

Required qualifications and background:

• A master's degree in Marketing, Business or a related field. 

• Minimum of 5 years of experience in healthcare marketing, with a focus on HCP engagement

• Strong understanding of the healthcare industry, including regulations and compliance

• Excellent written and verbal communication skills

• Proven track record of developing and executing successful marketing strategies

• Ability to work independently and collaboratively in a fast-paced environment

• Proficiency in marketing automation tools, CRM systems, and analytics platforms

• Strong organizational and project management skills, with the ability to prioritize tasks and meet deadlines

• Demonstrated commitment to continuous learning and professional development