Director - User Experience

The Director of User Experience (UX) is responsible for defining and driving the overall user experience vision and strategy across the company’s digital ecosystem. This role leads a team of UX designers and researchers to deliver intuitive, engaging, and high‑quality experiences across all guest‑facing products and platforms.

As a senior leader, you will partner closely with product, technology, marketing, and business stakeholders to ensure user‑centered design is embedded throughout the product lifecycle. You will also manage team performance, budgets, and resources, and clearly communicate the value and impact of UX initiatives to senior leadership.

Key Responsibilities

People Leadership

• Recruit, hire, onboard, and develop a high‑performing UX team with the skills and expertise to deliver best‑in‑class user experiences.
• Define clear roles, responsibilities, and expectations for team members.
• Set team goals and objectives aligned with overall business and product strategies.
• Assign projects and priorities based on individual strengths, experience, and capacity.
• Foster a collaborative, inclusive, and feedback‑driven team culture that values performance, recognition, and continuous improvement.
• Conduct regular performance reviews, providing actionable feedback and identifying growth opportunities.
• Mentor and coach team members to support career development and long‑term success.
• Oversee all user research and design activities to ensure deep understanding of guest needs, behaviors, and pain points.

Process & Practice

• Define and lead the company’s end‑to‑end user experience strategy.
• Leverage AI‑powered tools and methods in daily UX work, including user research, insight generation, and the design of new and evolving guest experiences.
• Establish and maintain effective UX workflows to ensure projects are delivered on time and within budget.
• Apply data, analytics, and user insights to inform design decisions and measure UX effectiveness.
• Create and guide the use of artifacts such as journey maps, storyboards, wireframes, and prototypes to communicate UX vision and concepts.
• Plan and facilitate Design Thinking workshops and collaborative sessions with cross‑functional teams and stakeholders.
• Share best practices, emerging trends, and modern UI patterns across the organization.
• Evangelize user‑centered design and educate teams on the strategic importance of UX.
• Present UX strategies, findings, and recommendations to senior leadership with clarity and confidence.

Product & Experience

• Develop and execute a comprehensive UX strategy across all customer‑facing digital touchpoints, including websites, mobile applications, in‑room tablets, kiosks, and emerging platforms.
• Establish and maintain design systems, standards, and guidelines to ensure consistency, scalability, and quality.
• Define and optimize end‑to‑end guest journeys across channels, delivering seamless and cohesive experiences.
• Identify opportunities for personalization and customization to enhance guest engagement and satisfaction.
• Continuously monitor guest feedback, behavioral data, and usability insights to drive ongoing improvements.
• Drive innovation in user experience to differentiate the brand and stay ahead of industry competitors

Required

• Bachelor’s or Master’s degree in User Experience Design, Human‑Computer Interaction (HCI), or a related field.
• 10+ years of experience in UX design, research, and strategy.
• Proven leadership experience managing UX teams.
• Deep expertise in UX principles and practices, including user research, interaction design, information architecture, and usability testing.
• Strong strategic thinking skills with the ability to translate vision into actionable execution.
• Excellent communication, presentation, and collaboration skills.
• Demonstrated track record of delivering successful, measurable user experiences.

Preferred

• Experience across both B2C and B2B products.
• Experience in hospitality, travel, or entertainment industries.
• Passion for user‑centered design and creating intuitive, engaging digital experiences.

Wynn Resorts is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Wynn Resorts does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws confidential according to EEO guidelines.