Associate Art Director, Beauty

Our Beauty & Wellness division empowers consumers with trusted products that support self-care, from salon-quality styling tools to wellness devices like humidifiers and air purifiers. Our innovative products and solutions promote healthy living, elevating the lives of consumers every day. This business unit includes Braun, PUR, Honeywell, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon brands, and this role may support one or more of these brands.  

Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!  

Position: Associate Art Director, Beauty 

Department: Creative for Beauty  

Work Location: Boston, MA, Hybrid (work 3 days onsite) 

Hybrid Schedule: At Helen of Troy, we embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, our standard schedule includes in-office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays. Any updates to this model will be communicated in advance. Please note that hybrid eligibility and schedules may vary based on business needs and manager expectations.  

What you will be doing:  

We are looking for an Associate Art Director who brings bold, elevated design and high impact visual storytelling to a core beauty brand. You combine impeccable taste, strong concept thinking, and proven photo art direction with the ability to build systems that scale across the full customer journey. From originating campaign territories to directing shoots and guiding design execution, you set the visual tone for digital, social, eComm, and retail touch points, while staying ahead of trends in beauty, technology, and consumer engagement. 

You’ll be a hands-on leader who sweats the details, inspires the team, and leverages innovative approaches to create brand content that stops thumbs, turns heads, and moves product. 

This position will report to the Creative Director for Beauty.  

Duties and Responsibilities: 

• Lead the visual expression of the brand across digital, social, print, retail, and packaging  

• Translate marketing goals into elevated, on brand creative concepts and omnichannel toolkits  

• Develop campaign key visuals, style guides, and templates that scale across placements and aspect ratios  

• Direct photo and video shoots, including casting, styling, set direction, and shot lists  

• Review and approve creative to ensure brand consistency, clarity, and quality 

Design Oversight 

• Provide hands on art direction across campaigns, photoshoots, and video or motion content  

• Guide internal designers and external partners from concept through design and production  

• Ensure design systems, typography, color, layout, and imagery reflect an elevated brand aesthetic  

• Partner with Motion Art Director on type in motion, supers, overlays, and end cards 

Cross-Functional Collaboration 

• Partner with Brand Marketing Managers to align on messaging, timing, and channel priorities 

• Collaborate with eComm, Retail, and Social teams to create tailored assets per platform 

• Interface with product development and production teams as needed 

Execution & Workflow: 

• Manage multiple workstreams and timelines with a balance of speed and craft  

• Contribute to calendars, reviews, and post mortems with clear, strategic input  

• Maintain organized files, version control, and routing for approvals  

• Ensure best in class creative that supports growth across DTC and retail channels 

Skills needed to be successful in this role:  

• A strong portfolio showcasing beauty or lifestyle work across digital, social, print, and campaign development 

• Proven ability to lead photo/video shoots, oversee design systems, and maintain brand cohesion 

• Elevated taste level with a deep understanding of layout, color, typography, and brand aesthetics 

• Comfortable navigating a fast-paced, highly collaborative environment 

• Curiosity and passion for innovation in design and technology, with an eye on trends shaping beauty and digital engagement 

• Familiarity with social-first creative strategies, motion graphics, and interactive content formats 

• Strong concept thinking and large scale omnichannel planning skills 

• A passion for perfect pixels 

• Knowledge in Adobe Creative Suite and Figma  

Minimum Qualifications:  

• Bachelor's Degree in Graphic Design and Management 

• 6+ years of experience in creative roles, with at least 2–3 years in beauty or CPG 

• Experience mentoring designers or working in a brand pod structure 

• Figma mastery and WCAG compliance experience  

• Authorized to work in the United States on a full-time basis  

Preferred Qualifications:  

• Experience with emerging technologies 

• Comfort using Asana 

In Massachusetts, the standard base pay range for this role is $100,000 - $125,765 annually. This base pay range is specific to Massachusetts and may not be applicable to other locations. Actual salaries will vary based on several factors, including but not limited to location, experience, skill level, and performance. The range listed is just one component of the total compensation package for employees.   

Benefits: Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance.  

Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands! Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you.  

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