Marketing Specialist, Events & Campaigns

Marketing Specialist (Events + Campaigns)

Remote

About Us

Clasp is a mission-driven, venture-backed startup transforming access to education and career pathways—starting with the healthcare workforce. By enabling employers to invest in future talent where it matters most—easing overwhelming student debt—our platform creates lasting bonds between employers and employees. We believe that when employers have a stake in the cost of education, we can create a more sustainable, equitable, and skilled workforce.

Fresh off our Series B, we’re entering our next phase of growth. Clasp is a Forbes Fintech 50 company, an SHRM portfolio company, and has been named by Business Insider as one of the “Top 14 Healthcare Startups to Watch in 2026” and one of the “43 Startups to Bet Your Career On in 2025.”

We’re not just building a fintech product—we’re driving economic mobility. If you’re excited to build, grow, and make a real impact, join us.

What We Need

The Talent Marketing Specialist executes marketing programs and produces partner-ready assets that drive student registrations, candidate volume, and partner value for Clasp Talent. This role owns end-to-end delivery for campaigns (email + social + paid), event/webinar marketing, and updates to partner/program landing pages—working cross-functionally with Partner Success, Design/Creative, and other stakeholders to hit timelines and maintain brand/compliance standards.

What You’ll Do

CAMPAIGN & LIFECYCLE MARKETING (EMAIL)

• Build, QA, and deliver marketing emails in HTML/HubSpot for partners, associations, and Clasp audiences; incorporate stakeholder feedback and manage final approvals and handoff for deployment.
• Manage nurture and reminder sends for event registrants (e.g., “see you tomorrow” reminders), draft copy, and coordinate lists/segments as needed.

PAID MEDIA & PERFORMANCE REPORTING

• Coordinate creation, partner review, launch, and measurement for paid campaigns across platforms (e.g., Meta/TikTok/Google where applicable).
• Pull and share campaign performance metrics on defined dates; maintain/clean tracking spreadsheets and ensure UTMs/tracking are correctly implemented.

EVENT & WEBINAR MARKETING EXECUTION

• Produce and ship event collateral (one-pagers, postcards, flyers, signage), manage ordering logistics, and ensure materials are accurate and on time for conferences/career fairs.
• Create webinar/event promotional assets (LinkedIn/social graphics), ensure required disclaimers are included, and flag/correct registration page details when needed.

WEB & LANDING PAGE UPDATES

• Implement minor-to-moderate website updates to partner/program landing pages (copy edits, image swaps, formatting fixes) and troubleshoot small issues quickly to meet go-live dates.

CREATIVE PRODUCTION & TEMPLATE DEVELOPMENT

• Create and maintain reusable Canva templates (e.g., partner social templates, blog cover templates) and adapt assets for different roles/audiences (e.g., SLP, Optometry, CRNA).
• Develop ad and conference creative, coordinating reviews with internal teams and external partners.

CROSS-FUNCTIONAL COORDINATION

• Partner closely with Partner Success to route assets for partner approval, meet external deadlines, and keep stakeholders informed of status and next steps.
• Intake requests via Jira and ensure deliverables include the details needed to execute quickly (audience, role, due date, channel specs, compliance notes).

What You’ll Need

• 2-5 years experience in lifecycle/email marketing, performance marketing support, or marketing operations (B2B2C a plus).
• Familiarity with tools such as HubSpot (or similar ESP), Canva, CMS workflows (Sanity or equivalent), and ad platforms (Meta/TikTok/Google).
• Excellent project management: can juggle many concurrent requests, manage dependencies, and hit immovable event deadlines.
• High attention to detail (disclaimers, compliance notes, correct dates/times, correct role/program naming).

What We Give In Return

• Competitive cash and equity compensation
• Health benefits (health, dental, & vision), 401k
• Commuter benefits
• Flexible PTO policy
• Opportunities to grow and perform in a fast-paced environment alongside a stellar team.

Salary

The salary range for this position is competitive and will be commensurate with the candidate's experience, qualifications, and industry knowledge, ranging between $75,000 to $90,000 annually. In addition to the base salary, we offer an attractive equity component as part of our compensation package, providing an opportunity for eligible employees to share in the success and growth of our company. We are committed to offering competitive compensation and benefits packages to attract and retain top talent.

Closing

If you are a highly driven individual with a passion for technology, and you thrive in a dynamic and fast-paced environment, we want to hear from you! Join us in revolutionizing the workforce solution industry and making a meaningful impact on businesses worldwide. Apply now to be a part of our growing team!

We are committed to creating a diverse and inclusive workplace where all employees feel valued, respected, and empowered to contribute their unique perspectives and talents. Clasp is an equal opportunity employer and prohibits discrimination and harassment of any kind. We embrace diversity and are dedicated to providing equal employment opportunities to all individuals regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law.