Senior Manager Sales & Commercial Partnerships

Sponsorship Acquisition & Revenue Growth

• Develop and execute a high‑impact global sponsorship sales strategy to drive significant revenue growth
• Identify, approach and convert top‑tier brands into long‑term WRC partners
• Own the full commercial cycle: prospecting, pitching, negotiation and contract closure
• Build compelling, insight‑driven partnership proposals in close collaboration with Marketing
• Advance and translate WRC’s global platform into clear commercial value for potential partners

Commercial Strategy & Market Development

• Analyse market trends, competitor activities and brand investment patterns to identify new revenue opportunities
• Develop category strategies and targeted outreach plans for key verticals
• Represent WRC at industry events, conferences and trade fairs to expand the commercial pipeline and strengthen WRC’s market position

Cross‑Team Collaboration

• Work closely within the CMO team, esp. Partnership Management, to ensure seamless handover from acquisition over activation towards upselling
• Provide the game-changing impulses to Marketing (CMO team), Media and Events to shape innovative partnership assets and activation concepts
• Invest time into co-developing with senior leadership actionable insights around commercial trends, revenue forecasts and partnership performance

Performance Tracking & Reporting

• Define and monitor KPIs for sponsorship acquisition and revenue growth
• Constantly maintain a structured pipeline and provide comprehensive reporting to senior leadership ensuring updated data at any time
• Focus on commercial deals aligning with WRC’s brand, media strategy and long‑term commercial roadmap

• Qualifications

• Bachelor’s degree in Business, Sales, Marketing or a related field
• Minimum 8 years of experience in sponsorship sales or business development, ideally in sports, entertainment or media
• Proven track record of closing high‑value, multi‑market sponsorship deals
• Strong negotiation skills and the ability to engage senior decision‑makers at global brands
• Excellent communication skills in English; additional languages are a plus
• Deep understanding of sponsorship activation, brand partnerships and commercial analytics
• Ability to thrive in a fast‑paced, international environment and manage multiple high‑value opportunities simultaneously
• A proactive, entrepreneurial mindset with a strong drive to win

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