Partner Sales Director, EMEA (Braze and Google)

About the role

WPP Enterprise Solutions is scaling its partner-led commercial capability across EMEA. We’re hiring a quota-carrying Partner Sales Director to grow joint pipeline and close net-new revenue with two priority alliances: Braze and Google.

You’ll sit at the intersection of alliance activation and enterprise sales, co-selling with Braze’s EMEA field teams on cross-channel customer engagement and lifecycle CRM, and with Google’s partner and cloud teams on Google Marketing Platform, Google Cloud and Vertex AI-enabled data transformation.

• Own opportunities end-to-end (pipeline, progression and close) against an annual quota.
• Primary motion is partner-sourced and partner-influenced deals, not solo hunting.
• Work across EMEA markets and help build a repeatable co-sell engine.

Why join us

• Two strategic alliances with strong market momentum (Braze and Google).
• High-impact role: you’ll shape how we co-sell and scale partner-led growth across EMEA.
• Exposure to senior stakeholders at partners and enterprise clients.
• Work with a delivery organisation that can execute complex data, AI and CRM transformation programmes.

Key responsibilities

• Own partner-sourced and partner-influenced opportunities end-to-end (pipeline, progression and close) against an annual quota.
• Build senior relationships with Braze and Google EMEA teams to generate referrals and unlock co-sell support.
• Run joint account planning, pursuits and partner cadence (QBRs, deal reviews, escalation) across priority markets.
• Lead sales cycles from qualification to close (RFI/RFP, executive storytelling, commercials and contract finalisation).
• Position WPP’s delivery value across CRM, martech, data and AI (Braze, Google Marketing Platform, Google Cloud, Vertex AI).
• Identify and progress net-new logo opportunities in priority verticals (e.g., retail, financial services, travel & hospitality, consumer goods).
• Use partner programmes (registration, incentives, co-investment) to protect and accelerate deals.
• Coordinate a simple, repeatable EMEA co-sell engine: playbooks, collateral and enablement for local teams.
• Partner with marketing on events and campaigns tied to named accounts and measurable pipeline outcomes.
• Maintain high pipeline/CRM hygiene and provide clear weekly forecasting, risks and next actions.

Success measures

• Annual quota attainment across Braze- and Google-influenced revenue.
• Healthy pipeline coverage (target 3x+) and predictable forecasting.
• Partner-sourced opportunity flow: quality referrals registered, progressed and converted.
• Strategic joint coverage of priority accounts with partner field teams (target 15+ across both partners).
• Evidence of a repeatable co-sell engine (playbooks, collateral, enablement and partner cadence).

What you’ll bring

• Proven track record closing complex technology/professional services deals across EMEA (typically £500k+; 6–18 month cycles).
• Strong experience in partner-led selling and co-sell motions (joint account planning, deal protection, partner field relationships).
• Commercial understanding of Braze and its role in the martech ecosystem (positioning and competitive landscape).
• Working knowledge of Google Marketing Platform and Google Cloud, plus partner ecosystem dynamics.
• Executive-level sales skills: confident with C-suite/VP stakeholders and able to translate technical capability into business outcomes.
• Disciplined pipeline generation and management (outreach, partner referrals, events, CRM hygiene, forecasting).
• Background in a systems integrator, digital agency, consultancy, or professional services environment.

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