EMEA Marketing Specialist

Who You'll Work With

As a Marketing Specialist, you will be responsible for ideating, facilitating, and executing campaigns that drive demand generation, upsell within existing accounts, promote customer retention, and increase brand recognition for our market-leading technology solutions.

What You'll Do

• Planning, creating and executing high-performing marketing programmes using a data-driven approach. Support and align with the EMEA sales team’s priorities and focus on driving pipeline and revenue. Understand and deploy different strategies and plans to reach new prospects and drive expansion opportunities with existing customers.

• Integrated Campaign Management: continuously invent and deliver fully integrated campaigns that drive sales results. Orchestrate multichannel campaigns, leveraging channels and tactics such as digital, social media, email, web, virtual and in-person events.

• End-to-End Event Logistics & Execution: manage all aspects of event logistics, including venue selection, all vendor negotiation and management, swag and other collateral orders, and registration platforms and event communications.

• ROI/Analysis: set goals and define metrics for each marketing campaign, including targeted lead flow, to maximise pipeline generation and sales velocity. Monitor campaign metrics, conduct post-campaign evaluations, analyse and report on results, and make recommendations for future optimisations.

• Research: monitor competitor activities and industry trends.

 #LI-EO1

• 4+ years of marketing experience, with at least 3 years of B2B field marketing experience in networking or enterprise software marketing.
• Strong campaign orchestration, message optimisation, persona, and buying cycle experience are required.
• Experience in evolving marketing programmes based on performance data, feedback from sales, and understanding of the business
• BA/BS or equivalent university degree
• Proficient in marketing automation (HubSpot) and sales automation/CRM (SFDC) reporting and campaign features.
• Hands-on experience prioritising running multiple initiatives, campaigns, and deliverables simultaneously.
• Self-motivated, who can work independently and proactively to resolve issues and take ownership of tools and processes with minimal supervision.

 

 

All your information will be kept confidential according to EEO guidelines.