Product Marketing Manager

Here’s a summary of the role:

Are you a product marketer who gets genuinely excited about turning complex technology into stories that make buyers stop scrolling?

This is a role for someone who thrives at the intersection of product, sales, and market strategy. Someone who can own a GTM plan from positioning through launch, write a battle card that actually gets used, and still show up to a campaign brainstorm with sharp instincts on what'll land with a legal ops or compliance audience.

You'll be the connective tissue between Product, Sales, and Marketing. Translating roadmap updates into field-ready messaging, building the enablement tools that shorten deal cycles, and feeding competitive intelligence back into strategy. If you've spent time in B2B SaaS product marketing and you understand how enterprise buyers evaluate technology — especially AI-powered solutions — this will feel like the role you've been building toward.

You don't need to know entity management on day one. You need to know how to learn fast, tell a sharp story, and make the whole go-to-market machine run better because you're in it.

Here’s a breakdown of what you’ll do (not all of it, just the important stuff):

Develop and Execute GTM Plans

• Create and manage the go-to-market strategy for Diligent Entities, from positioning and messaging through to launch execution and adoption programs.

• Work with Product and Commercial teams to define product direction, influence the roadmap, and translate product updates into clear, compelling messages for buyers and field teams.

Drive Campaign Activity and Event Content

• Partner closely with the Marketing team to develop integrated campaign content, including emails, landing pages, webinar programs, and event materials that support pipeline and product adoption goals.

• Contribute to demand generation plays and field marketing initiatives by providing the messaging frameworks, content assets, and audience insights that make campaigns land.

Gather and Share Competitive Insights

• Track market size, competitor actions, and industry trends across the entity management and legal ops landscape to guide strategy and identify opportunity.

• Produce battle cards and positioning materials that help Sales address competitive challenges and articulate Diligent’s differentiation with confidence.

Support Sales and Field Teams

• Partner with Sales to refine product positioning, identify upsell opportunities, and build practical enablement tools that shorten deal cycles and increase win rates.

• Lead training sessions and develop persona-specific collateral — pitch decks, objection handling guides, ROI frameworks — that help the team sell effectively.

Represent the Customer

• Advocate for end-users during product reviews, roadmap discussions, and UX conversations, ensuring the buyer and practitioner perspective shapes what we build.

• Organize and run user-committee meetings and customer feedback sessions with Product Management to capture direct market insight.

Bridge Between Teams

• Translate Sales needs into clear product requirements, and turn product updates into straightforward, buyer-relevant messages for Commercial teams.

• Serve as an internal subject matter expert on entity management use cases, buyer personas, and market trends — keeping cross-functional partners aligned and informed.

These are the essentials you’ll need to get an interview:

• 3+ years of B2B SaaS product marketing experience

• Strong understanding of SaaS-based solutions with a concentration on product marketing best practices, including positioning, launch planning, sales enablement, and competitive intelligence.

• Fluency with AI-powered products and workflows — you understand how to position AI capabilities to enterprise buyers, and you actively use AI tools to work smarter and move faster.

• Exceptional storytelling and positioning skills — you can distill complex, multi-stakeholder products into crisp, buyer-relevant language without losing accuracy or nuance.

• Positive, energetic, and genuinely curious — you bring a growth mindset to everything you do, seek out new ideas as readily as you execute on existing ones, and have the initiative and work ethic to drive work forward independently.

It would be great if you had these to, but we’ll support you if you don’t:

• Familiarity with entity management, legal ops, or corporate governance

• Experience working alongside or within a demand gen or campaign function

• Exposure to competitive intelligence frameworks

• Experience with pricing and packaging for SaaS products

• Comfort presenting to or enabling senior audiences