Sr Manager, Earned Media

Business Unit Overview Headquartered in Lakeville, Minn., Post Consumer Brands, a business unit of Post Holdings, Inc., is dedicated to providing people and their pets with delicious food choices for every taste and budget. The company’s portfolio includes beloved brands such as Honey Bunches of Oats®, PEBBLES®, Grape-Nuts® and Malt-O-Meal® cereal, and Peter Pan® peanut butter, as well as Nutrish®, Kibbles ‘n Bits® and 9Lives® dog and cat food. As a company committed to high standards of quality and to our values, we are driven by one idea: To make lives better by making delicious food accessible for all. For more information about our brands, visit www.postconsumerbrands.com and follow us on LinkedIn and Facebook for the latest news. Brand At Post Consumer Brands, we’ve spent generations showing up for families, starting with breakfast, the most important meal of the day. Our cereals have become a trusted part of daily routines, helping spark conversations, fuel busy mornings, and create everyday moments that bring families closer together, including their furry four-legged family members, who have recently become a part of our story. As families have evolved, so have we. What began at the breakfast table has expanded into snacks, peanut butter, and pet food, because caring for a family means feeding every part of it. With the addition of several iconic pet brands, we’ve extended our purpose: to make high-quality, accessible food for everyone under the same roof. This phase is still new, and that’s what makes it exciting. As we continue to grow across grocery and pet, we’re looking for people who care about good food, thoughtful work, and the kind of impact that stretches from store shelves to kitchen tables, and food bowls, across the country. Location Description Post Consumer Brands corporate headquarters in Lakeville, Minnesota, is about 20 miles south of Minneapolis and St. Paul, Lakeville has all the benefits of smaller town living with access to everything a large metropolitan area has to offer. Join more than 400 team members collaborating on the two-building campus to help put breakfast on the tables of millions of consumers in North America. Responsibilities The Senior Media Manager, Integrated Media Markeing & Earned Media will lead PR & partnerships, branded website, and integrated marketing communications for both the pet and grocery categories. This role maximizes the use and organic output of these consumer-facing channels, this individual will manage in-house leaders, agencies, contractors, and the integrated marketing communications team. Proven ability to lead a team and drive results in earned and integrated channels is essential. Being comfortable with data, ambiguity, and multiple stakeholders will be important. Responsibilities and Accountabilities Leadership Lead a team of internal and external experts in PR, influencers, partnerships, website, and integrated marketing communications Direct and develop talent across creative, communications, and earned media disciplines Manage the integrated marketing communications team, ensuring alignment across creative development, messaging, and channel execution Strategic Collaboration Influence and educate cross-functional stakeholders on earned and integrated investment strategies Work closely with brand, sales, marketing communications, and insights to ensure cohesive messaging and creative alignment Combine brand insights with sales priorities to create PR, influencer, partnership, website, and messaging strategies Partner with agencies to define earned and integrated KPIs and measurement approaches Ensure creative and communications strategies ladder up to brand objectives and business goals Annual Planning Serve as the point of contact for PR, influencers, partnerships, branded website, and integrated marketing communications across all brands Recommend A&C investments within earned to achieve KPI‑forecasted results Present planning milestones and gain approval from key leadership stakeholders Channel & Communications Strategy Management In partnership with external agencies, own the development of earned channel strategies across all brands Lead creative and communications strategy development, ensuring consistency across earned, owned, and integrated channels Apply knowledge and expertise of earned and integrated channels to source opportunistic activations for brands Measurement Set measurement goals for owned channels and campaign messaging Translate data into actionable insights, identifying opportunities and risks Educate and communicate impact of earned and integrated programs to the broader organization Continuously monitor and analyze programs, improving understanding of our audience and identifying opportunities to increase impact Testing Strategy Lead process for creative optimizations & testing strategies, including A/B testing at the channel and communications level Lead process for audience optimizations & testing strategies Lead process for new channel and new communications testing Work Location: This position will work a hybrid schedule 3 days per week in Lakeville, MN Qualifications Education BA required. Marketing, Communications, or Journalism preferred. Experience 5–7 years marketing, content marketing, PR, and/or integrated marketing communications experience 2–4 years leading teams; experience leading people leaders is a plus Digital experience on agency or client side required Strong understanding of creative strategy, messaging frameworks, and integrated communications planning Excellent written, communication, and presentation skills Experience in multiple owned channels including website, PR, partnerships, social media, and integrated communications Ability to successfully partner with multiple stakeholders and thrive in a fluid environment while managing multiple priorities Excellent written, communication, and presentation skills The budget for the position is up to $140k base with 20% short term incentive bonus. The pay range for this position is $99,119 - $154,626 per year. The Senior Media Manager, Integrated Media Markeing & Earned Media will lead PR & partnerships, branded website, and integrated marketing communications for both the pet and grocery categories. This role maximizes the use and organic output of these consumer-facing channels, this individual will manage in-house leaders, agencies, contractors, and the integrated marketing communications team. Proven ability to lead a team and drive results in earned and integrated channels is essential. Being comfortable with data, ambiguity, and multiple stakeholders will be important. Responsibilities and Accountabilities Leadership Lead a team of internal and external experts in PR, influencers, partnerships, website, and integrated marketing communications Direct and develop talent across creative, communications, and earned media disciplines Manage the integrated marketing communications team, ensuring alignment across creative development, messaging, and channel execution Strategic Collaboration Influence and educate cross-functional stakeholders on earned and integrated investment strategies Work closely with brand, sales, marketing communications, and insights to ensure cohesive messaging and creative alignment Combine brand insights with sales priorities to create PR, influencer, partnership, website, and messaging strategies Partner with agencies to define earned and integrated KPIs and measurement approaches Ensure creative and communications strategies ladder up to brand objectives and business goals Annual Planning Serve as the point of contact for PR, influencers, partnerships, branded website, and integrated marketing communications across all brands Recommend A&C investments within earned to achieve KPI‑forecasted results Present planning milestones and gain approval from key leadership stakeholders Channel & Communications Strategy Management In partnership with external agencies, own the development of earned channel strategies across all brands Lead creative and communications strategy development, ensuring consistency across earned, owned, and integrated channels Apply knowledge and expertise of earned and integrated channels to source opportunistic activations for brands Measurement Set measurement goals for owned channels and campaign messaging Translate data into actionable insights, identifying opportunities and risks Educate and communicate impact of earned and integrated programs to the broader organization Continuously monitor and analyze programs, improving understanding of our audience and identifying opportunities to increase impact Testing Strategy Lead process for creative optimizations & testing strategies, including A/B testing at the channel and communications level Lead process for audience optimizations & testing strategies Lead process for new channel and new communications testing Work Location: This position will work a hybrid schedule 3 days per week in Lakeville, MN Education BA required. Marketing, Communications, or Journalism preferred. Experience 5-7 years marketing, content marketing, PR, and/or integrated marketing communications experience 2-4 years leading teams; experience leading people leaders is a plus Digital experience on agency or client side required Strong understanding of creative strategy, messaging frameworks, and integrated communications planning Excellent written, communication, and presentation skills Experience in multiple owned channels including website, PR, partnerships, social media, and integrated communications Ability to successfully partner with multiple stakeholders and thrive in a fluid environment while managing multiple priorities Excellent written, communication, and presentation skills The budget for the position is up to $140k base with 20% short term incentive bonus.