Manager, Marketing Analytics

The Medpace Marketing Analytics team fuels a data–driven business development culture at Medpace. We are seeking an experienced leader to oversee the Marketing Analytics group, responsible for the development of advanced analytics, customer targeting and market intelligence capabilities to identify growth opportunities, optimize sales effectiveness and strengthen competitive positioning across the clinical development outsourcing landscape. This is a critical role that will help drive the company’s continued growth as a top 10 global Clinical Research Organization. Responsibilities Lead the design and execution of customer targeting models and initiatives to identify highest potential biopharmaceutical customers, therapeutic areas and clinical programs for targeted BD & Marketing activity; Translate market, customer and operational insights into clear strategic recommendations that inform marketing and business development strategy and execution; Own and advance CRM strategic, technical and operational effectiveness including system enhancements, automations and workflows, user compliance, data quality and actionable reports and dashboards; Lead and support the development of sales tracking, performance measurement, forecasting and territory optimization initiatives; Leverage industry intelligence and data resources including drug development pipelines, clinical trial activity, regulatory filings and financial indicators to proactively identify opportunities; Partner closely with Business Development, Marketing, Medical Affairs, Commercial and Clinical Operations in order to leverage knowledge and expertise across the organization; and Lead, train, mentor and develop a high-performing team of marketing analysts and CRM administrators. Qualifications Minimum of 7 years of experience in market analytics, business intelligence and/or sales operations; experience in a Business-to-Business (B2B) setting is preferred; Experience in the life science / clinical development industry is a bonus; Bachelor’s degree in Marketing, Business Administration, Data Analytics or similar; Strong analytical skills with the ability to translate business insights into strategic recommendations; Strong data management and visualization skills in business intelligence tools to include Microsoft Excel, Power BI, Tableau or similar; Previous experience in CRM & Marketing Automation Tools required, Salesforce CRM and HubSpot preferred; Excellent communication skills, including the ability to derive meaningful insights and recommended action from complex data sets and tailor to intended audience from frontline to executive level, is required; Relentless focus on continuous improvement and optimization to maximize value provided by analytics and CRM programs; and Excellent leadership, communication, organizational, and problem-solving skills. Medpace Overview Medpace is a full-service clinical contract research organization (CRO). We provide Phase I-IV clinical development services to the biotechnology, pharmaceutical and medical device industries. Our mission is to accelerate the global development of safe and effective medical therapeutics through its scientific and disciplined approach. We leverage local regulatory and therapeutic expertise across all major areas including oncology, cardiology, metabolic disease, endocrinology, central nervous system, anti-viral and anti-infective. Headquartered in Cincinnati, Ohio, employing more than 5,000 people across 40+ countries. Why Medpace? People. Purpose. Passion. Make a Difference Tomorrow. Join Us Today. The work we’ve done over the past 30+ years has positively impacted the lives of countless patients and families who face hundreds of diseases across all key therapeutic areas. The work we do today will improve the lives of people living with illness and disease in the future. Cincinnati Perks Cincinnati Campus Overview Flexible work environment Competitive PTO packages, starting at 20+ days Competitive compensation and benefits package Company-sponsored employee appreciation events Employee health and wellness initiatives Community involvement with local nonprofit organizations Discounts on local sports games, fitness gyms and attractions Modern, ecofriendly campus with an on-site fitness center Structured career paths with opportunities for professional growth Discounted tuition for UC online programs Awards Named a Top Workplace in 2024 by The Cincinnati Enquirer Recognized by Forbes as one of America's Most Successful Midsize Companies in 2021, 2022, 2023 and 2024 Continually recognized with CRO Leadership Awards from Life Science Leader magazine based on expertise, quality, capabilities, reliability, and compatibility What to Expect Next A Medpace team member will review your qualifications and, if interested, you will be contacted with details for next steps. Lead the design and execution of customer targeting models and initiatives to identify highest potential biopharmaceutical customers, therapeutic areas and clinical programs for targeted BD & Marketing activity; Translate market, customer and operational insights into clear strategic recommendations that inform marketing and business development strategy and execution; Own and advance CRM strategic, technical and operational effectiveness including system enhancements, automations and workflows, user compliance, data quality and actionable reports and dashboards; Lead and support the development of sales tracking, performance measurement, forecasting and territory optimization initiatives; Leverage industry intelligence and data resources including drug development pipelines, clinical trial activity, regulatory filings and financial indicators to proactively identify opportunities; Partner closely with Business Development, Marketing, Medical Affairs, Commercial and Clinical Operations in order to leverage knowledge and expertise across the organization; and Lead, train, mentor and develop a high-performing team of marketing analysts and CRM administrators. Minimum of 7 years of experience in market analytics, business intelligence and/or sales operations; experience in a Business-to-Business (B2B) setting is preferred; Experience in the life science / clinical development industry is a bonus; Bachelor's degree in Marketing, Business Administration, Data Analytics or similar; Strong analytical skills with the ability to translate business insights into strategic recommendations; Strong data management and visualization skills in business intelligence tools to include Microsoft Excel, Power BI, Tableau or similar; Previous experience in CRM & Marketing Automation Tools required, Salesforce CRM and HubSpot preferred; Excellent communication skills, including the ability to derive meaningful insights and recommended action from complex data sets and tailor to intended audience from frontline to executive level, is required; Relentless focus on continuous improvement and optimization to maximize value provided by analytics and CRM programs; and Excellent leadership, communication, organizational, and problem-solving skills.