Marketing - Channel Marketing Specialist (Korean Bilingual)

1. Retail Channel Execution

• Support marketing initiatives across key retail partners (e.g., Ulta, Target, Costco, specialty beauty, grocery)

• Coordinate in-store promotions, endcaps, and secondary placements

• Manage promotional calendars and ensure timely execution

• Assist in retail media coordination (Ulta Media, Target Roundel, Amazon Ads, etc.)

2. Trade Marketing & Promotion Support

• Track and manage TPDs, markdown programs, and co-op initiatives

• Support retailer line reviews with marketing decks and performance insights

• Coordinate promotional forecasting with Sales and Operations teams

• Monitor trade spend ROI and effectiveness

3. Campaign & Content Coordination

• Align digital campaigns with retail launch timelines

• Coordinate with creative teams for channel-specific assets

• Ensure brand consistency across all retail touchpoints

• Support influencer or paid media activations tied to retail events

4. Reporting & Analytics

• Track sell-through lift during promotional periods

• Prepare weekly/monthly channel performance reports

• Analyze campaign performance and provide optimization recommendations

• Support executive-level reporting for key accounts

5. Cross-Functional Collaboration

• Work closely with Sales, Operations, and Finance to ensure smooth execution

• Coordinate with brand partners for product updates and marketing alignment

• Assist in inventory planning alignment for major campaigns

• Bachelor’s degree in Marketing, Business, or related field

• 2–4 years experience in channel marketing, trade marketing, or retail marketing required

• Social media ads experience required (Instagram, Facebook, TikTok, Shopify, Amazon, Google etc)

• Experience in Beauty, Skincare, or CPG preferred

• Strong Excel and reporting skills

• Experience with retail promotional programs

• Highly organized with strong project management ability

• Strong communication and collaboration skills

• Korean Bilingual required

Preferred Experience

• Experience working with national retail chains

• Knowledge of sell-in vs. sell-through dynamics

• Experience with retail media platforms

• Familiarity with trade spend management

All your information will be kept confidential according to EEO guidelines.