Sales Enablement Marketing Manager

Position Summary

The Sales Enablement Marketing Manager is responsible for enabling sales success through content strategy, clear leadership communications, and best‑in‑class enablement experiences. This role serves as the owner of the sales content ecosystem—anchored in Seismic—and as a key communications partner to sales and distribution leadership.

This individual translates enterprise strategy, product and program updates, and go‑to‑market priorities into compelling, field‑ready messaging and tools that drive alignment, confidence, and action across the sales organization. The role sits within Field Marketing and partners closely with Sales Enablement, Product, Training, and Enterprise Communications.

Key Responsibilities

Seismic Strategy & Content Enablement

• Drive full utilization of the overall Seismic sales content management platform by the sales and marketing organization, ensuring the platform is intuitive, relevant, and aligned to how our sales teams sell.
• Define and maintain Seismic information architecture, navigation standards, and content taxonomy to optimize findability and adoption.
• Partner with Product Marketing, Field Marketing, and Sales Enablement to curate, prioritize, and govern sales content across the buyer journey.
• Lead the creation and maintenance of high‑impact enablement assets (playbooks, pitch decks, talk tracks, FAQs, leave‑behinds, conference hubs, etc.).
• Monitor usage, engagement, and feedback to continuously optimize content strategy and inform future enablement investments.

Sales Leadership Communications

• Develop ongoing communications for the sales team including leadership announcements, product and service updates, broker enablement, FAQs and talking points.
• Translate complex initiatives into clear, concise, and field‑relevant narratives.
• Ensure sales representatives and client managers are equipped with consistent messaging and supporting materials to confidently communicate with clients and partners.
• Support key moments such as weekly newsletters, sales conferences and meetings with aligned messaging and enablement.

Strategic Messaging & Alignment

• Create and maintain core messaging frameworks that align enterprise strategy with sales priorities.
• Ensure consistency across channels including Seismic, sales meetings, leadership communications, newsletters, and enablement campaigns.
• Act as a connective tissue between Marketing, Sales, Product, and Training to ensure a cohesive field experience.
• Proactively identify gaps, risks, and opportunities in sales messaging and enablement.
• Partner with Content Marketing to develop monthly broker communications based on sales cycle and key business activities.
• Own and execute weekly newsletter to the field with relevant, prioritized announcements from internal partners and stakeholders.

Collaboration & Stakeholder Management

• Partner closely with Sales Enablement, Training, Product, and Enterprise Communications to align messaging and execution.
• Build strong relationships with sales leaders and field stakeholders to understand needs and influence adoption.
• Balance strategic thinking with hands‑on execution in a fast‑paced, deadline‑driven environment.

You Have

• Bachelor’s degree required; MBA preferred.
• Proven in enablement: You bring 5+ years of experience in Sales Enablement, Field Marketing or Sales Training within SaaS, Fintech, or a similarly complex B2B environment
• Comfortable with enterprise sales: You understand long sales cycles, multiple stakeholders, and integrated multi-product deal journeys
• Credible and clear: You can stand in front of senior sellers, earn trust quickly, and turn strategy into practical execution
• Data-minded: You care about outcomes, not activity, and know how to use data to show what’s working and what’s not
• Strong operator: You can run initiatives end-to-end, balance priorities, and keep momentum without needing constant direction
• Tech-savvy: Demonstrated experience owning or heavily leveraging Seismic or similar sales content management platforms; Comfortable working with email service platforms and Microsoft Copilot. You’re always looking for ways to simplify and automate
• Exceptional written and verbal communication skills; proven ability to translate complex concepts into simple, compelling, and actionable messaging
• Strong collaboration skills with experience partnering directly with  cross‑functional teams – Sales Training, Product Management, etc.

Success in This Role Looks Like

• Sales teams can quickly find and confidently use the right content at the right time.
• Sales leaders are aligned, informed, and equipped with clear, consistent messaging.
• Seismic is a trusted, high‑value destination.
• Enablement and communications directly support sales priorities and business outcomes.

Location

• This role is Hybrid with 3 days a week in our Hudson Yards NY office.

Salary Range:

$103,450.00 - $169,960.00

The salary range reflected above is a good faith estimate of base pay for the primary location of the position. The salary for this position ultimately will be determined based on the education, experience, knowledge, and abilities of the successful candidate. In addition to salary, this role may also be eligible for annual, sales, or other incentive compensation.

Our Promise

At Guardian, you’ll have the support and flexibility to achieve your professional and personal goals.  Through skill-building, leadership development and philanthropic opportunities, we provide opportunities to build communities and grow your career, surrounded by diverse colleagues with high ethical standards.

Inspire Well-Being

As part of Guardian’s Purpose – to inspire well-being – we are committed to offering contemporary, supportive, flexible, and inclusive benefits and resources to our colleagues. Explore our company benefits at www.guardianlife.com/careers/corporate/benefits. Benefits apply to full-time eligible employees. Interns are not eligible for most Company benefits.

Equal Employment Opportunity

Guardian is an equal opportunity employer. All qualified applicants will be considered for employment without regard to age, race, color, creed, religion, sex, affectional or sexual orientation, national origin, ancestry, marital status, disability, military or veteran status, or any other classification protected by applicable law.

Accommodations

Guardian is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Guardian also provides reasonable accommodations to qualified job applicants (and employees) to accommodate the individual's known limitations related to pregnancy, childbirth, or related medical conditions, unless doing so would create an undue hardship. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact MyHR@glic.com. Please note: this resource is for accommodation requests only. For all other inquires related to your application and careers at Guardian, refer to the Guardian Careers site.

Visa Sponsorship

Guardian is not currently or in the foreseeable future sponsoring employment visas. In order to be a successful applicant. you must be legally authorized to work in the United States, without the need for employer sponsorship.

Current Guardian Colleagues: Please apply through the internal Jobs Hub in Workday.