Director - Media Activation

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact:

We are currently looking for a Director – Activation to join us. As part of the largest media agency in India, you’ll have the opportunity to leverage the scale that comes with the job.

Reporting of the role:

This role reports to the – Activation Lead MFG

Key Responsibilities:

• Lead end-to-end Programmatic and Biddable Activations (including: planning, activation, monitoring/optimizing, reporting, recommendations) for medium to large-size client(s)
• Liaise and develop relationships with senior clients to advise on specific channel strategy and be prepared to jump in and support the team on a day-to-day implementation as and when necessary
• Lead the team on following and adherence of best practices across digital platforms as laid out.
• Informed on account level details with focus on macro level discipline strategy.
• Responsible for ensuring error free high-quality executions and reporting.
• Responsible for ensuring clean closures/reconciliation of all platform/vendor billings.
• Line manage 3-5 direct reports with as many as 10 indirect reports.
• Leads the training and growth of direct/indirect reports.
• Escalation point for internal/client level issues pertaining to digital activations.
• Champion growth and use of programmatic platforms to bring in efficiencies and scale for Essence and our clients.
• Has a good knowledge of and relationships with vendors to partner with them and add value to both the client and agency.
• Proactively spearhead conversations to expand programmatic marketplace (publishers, data, platform, etc.).
• Responsible for ensuring clear and effective communication between internal and external teams.
• Responsible for ensuring any new 3rd party partner/vendor platform is tested as mandated before activating.
• Creates positive and motivated atmosphere for the team while handling stressful situations.
• Responsible for identifying any resource gaps in the team and ensuring appropriate staffing is maintained.

Skills and Experience:

• 8-10 years of professional experience with digital media preferably within a media agency/trading desk
• Hands on experience and knowledge across programmatic and Biddable and Social platforms like - DV360, Google Ads, CM360, Meta, X, LinkedIn, etc.
• Experience in working with and managing external Publishers and 3rd party partners.
• Experience with managing clients from platform expertise standpoint.
• Knowledge of different programmatic trading models and their implications to both advertiser’s inventory quality and publisher monetization strategies.
• Familiarity with the current Betas across Google and Social platforms (eg: Meta).
• Ability to articulate technical concepts to non-technical people (clients, internal stakeholders, etc.) in a simplified manner.
• Clear thought process & strategy to build on existing businesses.
• Ability to work under pressure and maintain a calm/positive attitude.
• Competence in all Microsoft office software.
• Positive and an open attitude is a must.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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