Digital & Commerce Marketing Manager

Step into a role where creativity meets strategy, and where your work directly shapes the profile, performance, and guest experience of one of the Gold Coast’s most iconic hotels. Novotel Surfers Paradise is seeking a dynamic Digital & Commerce Marketing Manager to join our energetic Sales & Marketing team. This is an opportunity to bring your digital expertise, design flair, and commercial mindset to a fast‑paced hospitality environment right in the heart of Surfers Paradise.

About the Role

As the Digital & Commerce Marketing Manager, you’ll support and implement the hotel’s Sales & Marketing plans to elevate brand visibility, drive revenue, strengthen loyalty, and enhance the guest journey. You’ll work closely with the Director of Sales & Marketing, taking ownership of digital channels, creative production, and campaign execution across multiple platforms.

This role is ideal for someone who thrives on variety—one day you’re designing collateral, the next you’re optimising website performance, coordinating a photoshoot, or hosting influencers onsite.

Key Responsibilities

Sales & Marketing Support

• Provide comprehensive administrative and project support to the Director of Sales & Marketing.

• Use Adobe InDesign, Canva, and Photoshop to create promotional collateral and hotel signage (menus, lift posters, digital screens, etc.).

• Maintain an up‑to‑date inventory of sales and marketing materials across departments.

• Manage and curate the hotel’s photography and video library, including coordinating photoshoots.

Digital, Website & Social Media

• Manage the hotel website to maximise ROI through improved conversion, traffic growth, optimisation, and enhanced customer experience.

• Use Google Analytics to inform content updates, campaign timing, and performance insights.

• Oversee the development and upload of website content, including product descriptions, imagery, and video assets.

• Produce compelling copy and content (including video) for digital and print channels: website, brochures, flyers, social media, EDMs, and paid campaigns.

• Monitor and update online content across OTA and third‑party platforms (e.g., Booking.com).

• Maintain and execute the social media plan across Facebook, Instagram, and LinkedIn, ensuring alignment with the marketing strategy.

• Manage daily social media activity including posting, stories, interactions, and community engagement.

• Stay ahead of digital trends, identifying new tools, platforms, and opportunities to enhance marketing performance.

• Proactively develop new marketing campaigns to support hotel initiatives.

Public Relations & Brand Engagement

• Coordinate PR events including client functions, media visits, and trade shows.

• Pursue and manage influencer partnerships, ensuring effective use of user‑generated content.

• Host media and influencers to support key campaigns and brand storytelling.

• Champion PR, communications, and marketing initiatives across hotel departments.

About you…

You'll shine in this role if you bring:

• Minimum 3 years’ experience in Digital Marketing 
• Minimum 2 years’ hand-on experience with SEO/SEM, Google Analytics, Meta and CRM software
• Tertiary qualifications in Marketing, Communications or related field desirable
• A passion for digital marketing, content creation, and brand storytelling
• Strong design skills and confidence using Adobe Creative Suite and Canva
• Excellent copywriting ability and an eye for detail
• Experience managing websites, social media channels, and digital campaigns
• A proactive mindset with the ability to juggle multiple projects
• Strong communication skills and a collaborative approach
• Experience in the hospitality industry and ACCOR is advantageous
• Exceptional organisational and time management skills, with great attention to detail
• Vibrant personality, professional, a positive ‘can do’ attitude and the ability to work within a team environment
• Must have Australian work rights

Why Join Novotel Surfers Paradise?

• Work in a vibrant, beachside location at the centre of the Gold Coast.

• Be part of Accor, one of the world’s leading hospitality groups, with global career pathways.

• Enjoy team member benefits including accommodation discounts, learning opportunities, and a supportive, creative environment.

What’s in it for you?

• Free staff meals during shift
• Generous ACCOR perks including discounted accommodation and restaurant’s
• ACCOR Career Milestone celebrations

If you’re ready to bring your digital expertise and creative energy to a role where no two days are the same, we’d love to hear from you.

Apply now and help shape the future of Novotel Surfers Paradise.