Demand Generation Manager, APAC

The Role

Telnyx is looking for a Demand Generation Manager to own APAC, with Australia and New Zealand as primary focus and broader APAC as secondary coverage. You'll build pipeline alongside the local sales team through account-based campaigns, localized programs, and event-driven demand, not just run product ads.

This is AI-first execution: high-velocity campaigns powered by AI for account research, enrichment, personalization, and reporting. You'll manage regional spend across LinkedIn Ads, programmatic display (StackAdapt, 6sense, or equivalent), and selectively Google Ads, launching, optimizing, and scaling what works.

This role is based in Sydney or Singapore, partners directly with APAC sales, and owns the regional marketing engine end to end.

Responsibilities

• Own APAC Demand Generation: Build and run the regional demand plan for AU and NZ as primary markets, with secondary coverage across Singapore, Japan, Korea, and Southeast Asia. Measured on pipeline and sales-accepted opportunities.
• Partner with Sales: Sit close to the local APAC sellers. Translate their account priorities and deal gaps into campaigns and plays. Be the marketing counterpart they ask to be in the room.
• Run Account-Based Campaigns: Build target account lists with sales and activate them through LinkedIn Ads (matched audiences, sponsored content, conversation ads) and programmatic display. Saturate the buying committee inside priority accounts.
• Localize for APAC: Adapt messaging, creative, and landing pages for AU, NZ, and broader APAC. Reflect regional buying patterns, language nuances, and business culture.
• Support APAC Events: Partner with the Sydney-based field marketing manager on event promotion across APAC, from industry conferences to executive roundtables. Own pre-event account targeting, and digital promotionto help drive pipeline through events.
• Execute at AI Velocity: Use AI tools at high volume for account research, enrichment, personalized content, ad copy, creative variants, and reporting. Run automated workflows. Iterate rapidly with agent-assisted optimization so one marketer can cover the region like a team.
• Run Campaigns End-to-End: Launch and manage regional paid programs across LinkedIn, programmatic display, and (selectively) Google Ads, from audience research to creative to optimization.
• Optimize Daily: Monitor performance, refine targeting and account lists, rotate creative, and scale winners based on data.

What We're Looking For

• 3+ years in B2B performance marketing or account-based marketing, hands-on with LinkedIn Ads and programmatic display (StackAdapt, 6sense, Demandbase, or equivalent)
• Proven ABM experience: target account lists, personalized ad programs, working directly with sales on named account strategies
• Real AI experience in your daily workflow: LLMs for research, enrichment, content, and campaign ops, not a one-time experiment
• Strong event marketing chops: pre-event targeting, meeting booking, post-event follow-up, measured on pipeline
• Strong creative execution in Canva and B2B ad copy that converts
• Comfortable marketing to technical and enterprise audiences
• Data-driven: you monitor daily, pull insights, and optimize based on what you see
• Deep understanding of the APAC B2B landscape, particularly Australia and New Zealand; native or professional English

Bonus

• Familiarity with Salesforce and marketing attribution
• Background in telecom, CPaaS, or B2B SaaS

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