Marketing Manager (Export) 12 Month FTC

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses: 

• Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future. 

• Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.

• Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.

WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone.  We encourage applications from people with a wide variety of backgrounds and experiences.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.
 

Job Title: Marketing Manager - Export - 12 Month FTC (Maternity Cover)

A little bit about our team:

Warner Records is home to some of the most ground-breaking and exciting artists in the world, including Dua Lipa, PinkPantheress, Chase & Status & Griff. We are an ambitious, close-knit team who are passionate about music, developing talent and breaking artists.

Your role:

This role sits within the Marketing department at Warner Records UK to execute the Export strategy for the domestic roster in collaboration with regional and local marketing hubs globally. You will be responsible for aligning our UK talent with international opportunities by executing strategies that drive brand awareness and revenue growth across export markets. This role requires overseeing digital and traditional campaigns, managing regional budgets, and balancing global market dynamics with domestic creative goals to ensure our artists succeed on a world stage.

Here you’ll get to:

• Work closely with the Senior Director of Export to execute the Export strategy for the Warner Records UK domestic roster, collaborating with the domestic marketing team and regional and local marketing hubs globally

• Execute international marketing strategies to drive brand awareness and revenue growth across export markets.

• Collaborate with export sales and logistics teams to align marketing efforts with distribution capabilities and timelines.

• Oversee digital and traditional marketing campaigns across multiple regions, including paid media, on-ground promotional opportunities, content, and viral marketing.

• Monitor performance metrics and ROI for export marketing initiatives, reporting insights to senior leadership.

• Develop Audience growth and 1PD acquisition strategies across all projects  

About you:

• Proven experience in international marketing, preferably within export-driven sectors or global consumer goods.

• Strong understanding of Audience growth and 1PD acquisition  

• Strong understanding of global market dynamics, cultural nuances, and regional marketing/chart regulations.

• Demonstrated experience in developing and executing multi-market campaigns, including digital marketing and audience development.

• Strong strategic thinking and analytical skills, with the ability to interpret market data and translate insights into actionable plans.

• Strong communication and stakeholder management skills, with experience collaborating across sales, logistics, and external partners.

• Develop and execute Export marketing media and audience strategies tailored to export markets, ensuring alignment with brand positioning and regional preferences

• Ability to run and oversee and scrutinise paid media, content, and viral marketing campaigns

• Manage regional media budgets, ensuring cost-effective spend and optimal ROI across channels.

• Monitor campaign performance and brand metrics, using data to refine strategies.

• Support brand-building efforts in new and emerging markets.

• Strong understanding of international markets, with the ability to adapt campaigns to diverse cultural and consumer contexts.

• Track record of managing multi-region advertising campaigns.

• Excellent project management skills.

• Analytical mindset, with experience using campaign data and market insights.

• Knowledge of export marketing regulations.

• Strong communication and presentation skills.

 

As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.

Together, we are Warner Music Group: Independent Minds. Major Sound.

Love this job and want to apply?

Click the “Apply” link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.

 

Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG.

 

Thanks for your interest in working for WMG. We love it here, and think you will, too.
 

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WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religion or belief, age, sex, sexual orientation, gender, gender identity or gender reassignment, marital or civil partnership status, disability, pregnancy, childbirth or any other characteristic protected by law.