Social Media Analyst

Role: Social Media Analyst

Location: Toronto, Ontario

About the role:

You’ll help shape how our ice cream brands show up across social, building the data and insights engine behind work that stops scrolls and taps into culture. Working at the intersection of analytics, strategy, and culture, you’ll uncover the trends that inspire content while developing the measurement frameworks that track performance and impact.

You’ll establish and own how success is measured - from building frameworks and benchmarks, to setting up dashboards and social listening tools, to delivering a regular cadence of cultural and performance reporting. This role is focused on connecting what’s happening in culture with how brands respond on social, translating audience behavior, platform shifts, and performance data into insights that inform content, campaigns, and creative direction.

What you will be doing:

• Deliver frequent audience, category, and social insights to guide brands on social platforms, using data from various sources to understand audience needs, behaviors, and cultural trends
• Proactively share insights to inform strategy ideation, content generation, and campaign planning—covering both evergreen and reactive cultural perspectives
• Conduct social channel audits, competitor reviews, and comprehensive social insight reporting
• Aggregate and mine data from multiple sources to create rich audience segmentation and uncover actionable opportunities
• Champion behavioral science approaches where applicable to deepen audience understanding
• Build measurement frameworks aligned to strategic objectives, defining benchmarks and targets across brands
• Set up and maintain social listening tools to monitor brand health, competitor activity, and emerging trends
• Design and manage performance dashboards for real-time and longitudinal insight across owned, earned, and paid social
• Set, track, and evaluate KPIs to measure content and campaign effectiveness - including GenAI-powered initiatives
• Deliver weekly and monthly performance reports tracking content and campaign effectiveness against KPIs
• Produce regular cultural trend reports that surface audience behaviors, cultural movements, and platform shifts relevant to brands
• Create ad hoc reports for campaigns, opportunities, and strategic initiatives as needed
• Interpret performance data to provide actionable creative and content recommendations
• Inform test-and-learn cycles to continuously improve performance
• Partner with internal and client teams to ensure insights inform both strategic direction and tactical execution
• Translate complex data into compelling narratives that non-technical stakeholders can understand and act on
• Champion the adoption of analytics tools and emerging AI capabilities to enhance insight generation and reporting
• Leverage AI-driven and predictive modeling tools to enhance performance optimization

What you need to be great in this role:

• 5+ years in social analytics, insights, or performance measurement roles within agency or brand environments
• Strong experience building measurement frameworks, setting KPIs, and creating reporting systems
• Proficiency with social and audience research platforms (Brandwatch, Sprinklr, GWI, YouGov, Audiense, or equivalent)
• Knowledge of performance measurement techniques from social analytics to content testing and media attribution
• Proven ability to identify cultural trends, audience behaviors, and platform shifts and translate them into actionable recommendations
• Experience working across audience insights, social, and performance teams including paid and influencer marketing
• Excellent ability to distill complex data into clear, compelling narratives for non-technical audiences
• Strong data visualization skills and confidence presenting insights proactively
• Comfortable across social listening, performance analytics, and dashboard platforms
• Experience with AI analytics tools and GenAI content evaluation a plus
• Familiarity with major LLM platforms desirable
• Self-starter who can build cadence and structure around reporting
• Thrives in fast-paced, changing environments and balances recurring deliverables with ad hoc requests
• Experience with major consumer brands preferred
• At the time of this posting, the base salary for this position may range from CAD $85,000.00 to $95,000.00. Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. The range listed is just one component of OLIVER’s total compensation package.

Req ID: 17113

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