Marketing Manager, Hot Platform, Nutrition;市场经理，热冲平台，营养

Overview The mission of this position is to help our consumers to have better gut health and a quality life through nourishment. The vision is building Quaker as leading business in basic-gut-health needs-oriented breakfast for core cohorts, with superior product lines and iconic brand. The product line coves IO (instant oat)/QCO (quick cooking oats)/ OFR (oats for rice)/IOF (instant oat functional)/CPD (cereal powder drink)/Premium CPD/Functional nutrition platform. Responsibilities •Business plan development and deployment according to AOP, to deliver business growth target •Accountable for innovation projects of Quaker basic hot platform, to support market share growth and NR/NOPBT delivery. •Lead portfolio solution for top priority emerging customers, e.g. Club format, premium supers, etc. •Lead annual gifting plan for both online and offline •Lead marketing campaigns when it’s required according to the hot base platform product line business needs, and support channel activities and T2T in perspective of mkt •Identify solutions and make recommendations to improve effectiveness based on business performance monitoring. •Continuously optimize portfolio mix, including proposition, product, package, price, place, and promotion, with sophisticated analysis of competitive lens. Qualifications •Bachelor and above, at least 5 years working experience in marketing •Experience in FMCG multi-national companies, passion in food and beverage category •Trackable records in NPD projects, be familiar with NPD process and logic, and has ability to leverage market insight to craft new product •Strong analytical skills with process-oriented mentality •Strong cross-functional leadership and collaboration skills •Strong communication and project management skills •Good business acumen and good beauty sense •Business plan development and deployment according to AOP, to deliver business growth target •Accountable for innovation projects of Quaker basic hot platform, to support market share growth and NR/NOPBT delivery. •Lead portfolio solution for top priority emerging customers, e.g. Club format, premium supers, etc. •Lead annual gifting plan for both online and offline •Lead marketing campaigns when it’s required according to the hot base platform product line business needs, and support channel activities and T2T in perspective of mkt •Identify solutions and make recommendations to improve effectiveness based on business performance monitoring. •Continuously optimize portfolio mix, including proposition, product, package, price, place, and promotion, with sophisticated analysis of competitive lens. •Bachelor and above, at least 5 years working experience in marketing •Experience in FMCG multi-national companies, passion in food and beverage category •Trackable records in NPD projects, be familiar with NPD process and logic, and has ability to leverage market insight to craft new product •Strong analytical skills with process-oriented mentality •Strong cross-functional leadership and collaboration skills •Strong communication and project management skills •Good business acumen and good beauty sense