Associate Brand Manager

Overview Primo Brands is a leading branded beverage company in North America with a focus on healthy hydration. We are proud to offer an extensive and iconic portfolio of highly recognizable, sustainably sourced, and conveniently packaged branded beverages distributed across more than 150,000 retail outlets. Compensation: $96,633 - $115,173, this role is eligible for an annual bonus. Location: Stamford, CT (Hybrid) Schedule: Monday – Friday, 8AM-5PM, extended hours based on business needs. Travel: Minimal, 4-5 times a year. Benefits of working for Primo Brands: Health Benefits: Medical, prescription, dental, vision, flexible spending account (FSA), dependent care flexible spending account (FSA), health savings account (HSA) Retirement/Investing: 401K with a 5% match, Employee Stock Purchase Plan (ESPP) Insurance: Employee Life Insurance, short and long-term disability, critical illness, hospital indemnity, accident insurance, spouse/domestic partner/child life insurance, accidental death and dismemberment Other great benefits: Employee discounts, save on auto, home, and pet insurance, tuition reimbursement, paid vacation and sick time, 9 paid holidays and 3 paid floating holidays, paid leave for when you have a baby, adopt a child, or become a foster parent, legal services, identity theft protection, employee assistance program (EAP), adoption reimbursement benefit, FEDlogic, commuter benefits Responsibilities Support the development and execution of annual marketing plans for the Primo Brands which address all aspects of the marketing mix including packaging, new product development and launch, renovation, pricing, promotion, market research, advertising, and media. Inherent in this responsibility is working closely with all internal and external functions to translate long-term strategy into highly effective annual marketing and sales strategies and tactics. Lead the execution of the tactical plans supporting the brand’s objectives, for example social and digital communication, public relations and events, national shopper programs, and internal engagement. Assist in driving cross-functional team collaboration (incl. Packaging Operations, Supply Chain, R&D, Finance) to develop and execute key business initiatives, ranging from new items, renovations and driving demand initiatives; includes high level of collaboration, consolidating information, and for I&R projects, presenting to Senior Leadership. Participate in Integrated Commercial Planning process, from working with agency partners on the development of activation ideas to supporting key brand initiative implementation within retail channels. Support monthly brand reviews along with ad hoc brand projects, analyzing and diagnosing market share/shipment performance to be presented to appropriate leadership and stakeholders. This includes identifying key root causes, trend analysis and developing actionable recommendations. Manage brand budget, from monthly forecasting to vendor set up and purchase orders. Qualifications Minimum 3 years’ experience in Marketing for Packaged Goods Food/Beverage preferred). Education: MBA preferred, not required – experience first. Solid marketing fundamentals: Must have strong knowledge of Marketing fundamentals and be familiar with syndicated data sources and internal data sources Effective Communicator: Concise written and verbal communication skills Collaborator: strong interpersonal skills, ability to effectively interface at all levels, and experience working cross functionally (internally and externally) Problem Solver: Creative thinker with strategic and analytical skills Bias for action: Ability to take initiative, develop and seek out creative and innovative ideas Sponsorship not available. Primo Brands’ established portfolio includes billion-dollar brands Poland Spring® and Pure Life®, premium brands like Saratoga® and Mountain Valley®, regional leaders such as Arrowhead®, Deer Park®, Ice Mountain® Ozarka®, and Zephyrhills®, purified brands, Primo Water® and Sparkletts®, and flavored and enhanced brands like Splash® and AC+ION®. Our extensive direct-to-consumer offerings and industry-leading line-up of innovative water dispensers create consumer connectivity through recurring water purchases across Water Direct, Water Exchange, and Water Refill. At Primo Brands, our more than 11,000 associates are at the heart of what we do and deliver on our mission to provide healthy hydration to consumers wherever, however and whenever they want it. We believe in fostering a respectful culture, which values our associates who are deeply invested in quality hydration, our communities, and the sustainability of our packaging and water sources for generations to come. Primo Brands is proud to be an Equal Opportunity and Affirmative Action employer, seeking to create a welcoming and diverse environment. We do not discriminate based on race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law. Salary Range Disclaimer: The salary range provided for this position is an approximation based on market research, internal compensation data and the candidate’s qualifications and experience. Final salary offers are determined through a comprehensive evaluation of candidate qualifications and may vary depending on factors such as skills, experience, and geographic location of the position. Other components of the compensation package, including benefits and bonuses, will also be considered. We are committed to fair and equitable compensation practices, and we encourage open dialogue about compensation during the interview process. Candidates must possess strong English language skills to effectively communicate with customers and provide exceptional service. Proficiency in English is essential for understanding customer needs, resolving inquiries, and collaborating with team members. Support the development and execution of annual marketing plans for the Primo Brands which address all aspects of the marketing mix including packaging, new product development and launch, renovation, pricing, promotion, market research, advertising, and media. Inherent in this responsibility is working closely with all internal and external functions to translate long-term strategy into highly effective annual marketing and sales strategies and tactics. Lead the execution of the tactical plans supporting the brand’s objectives, for example social and digital communication, public relations and events, national shopper programs, and internal engagement. Assist in driving cross-functional team collaboration (incl. Packaging Operations, Supply Chain, R&D, Finance) to develop and execute key business initiatives, ranging from new items, renovations and driving demand initiatives; includes high level of collaboration, consolidating information, and for I&R projects, presenting to Senior Leadership. Participate in Integrated Commercial Planning process, from working with agency partners on the development of activation ideas to supporting key brand initiative implementation within retail channels. Support monthly brand reviews along with ad hoc brand projects, analyzing and diagnosing market share/shipment performance to be presented to appropriate leadership and stakeholders. This includes identifying key root causes, trend analysis and developing actionable recommendations. Manage brand budget, from monthly forecasting to vendor set up and purchase orders. Minimum 3 years’ experience in Marketing for Packaged Goods Food/Beverage preferred). Education: MBA preferred, not required – experience first. Solid marketing fundamentals: Must have strong knowledge of Marketing fundamentals and be familiar with syndicated data sources and internal data sources Effective Communicator: Concise written and verbal communication skills Collaborator: strong interpersonal skills, ability to effectively interface at all levels, and experience working cross functionally (internally and externally) Problem Solver: Creative thinker with strategic and analytical skills Bias for action: Ability to take initiative, develop and seek out creative and innovative ideas Sponsorship not available. Primo Brands’ established portfolio includes billion-dollar brands Poland Spring® and Pure Life®, premium brands like Saratoga® and Mountain Valley®, regional leaders such as Arrowhead®, Deer Park®, Ice Mountain® Ozarka®, and Zephyrhills®, purified brands, Primo Water® and Sparkletts®, and flavored and enhanced brands like Splash® and AC+ION®. Our extensive direct-to-consumer offerings and industry-leading line-up of innovative water dispensers create consumer connectivity through recurring water purchases across Water Direct, Water Exchange, and Water Refill. At Primo Brands, our more than 11,000 associates are at the heart of what we do and deliver on our mission to provide healthy hydration to consumers wherever, however and whenever they want it. We believe in fostering a respectful culture, which values our associates who are deeply invested in quality hydration, our communities, and the sustainability of our packaging and water sources for generations to come. Primo Brands is proud to be an Equal Opportunity and Affirmative Action employer, seeking to create a welcoming and diverse environment. We do not discriminate based on race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law. Salary Range Disclaimer: The salary range provided for this position is an approximation based on market research, internal compensation data and the candidate’s qualifications and experience. Final salary offers are determined through a comprehensive evaluation of candidate qualifications and may vary depending on factors such as skills, experience, and geographic location of the position. Other components of the compensation package, including benefits and bonuses, will also be considered. We are committed to fair and equitable compensation practices, and we encourage open dialogue about compensation during the interview process. Candidates must possess strong English language skills to effectively communicate with customers and provide exceptional service. Proficiency in English is essential for understanding customer needs, resolving inquiries, and collaborating with team members.