Implementation & Activation Executive

Role Summary and Impact

EssenceMediacom, part of WPP, is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

As an Implementation & Activation Executive, you play a crucial foundational role in ensuring the success of our clients' campaigns. You are responsible for the meticulous implementation, optimization, monitoring, and reporting of media campaigns across various channels. Working closely with your manager, you will contribute to delivering best-in-class solutions, providing unparalleled service, and achieving client targets. This role is essential for ensuring accuracy, efficiency, and impact in campaign delivery.

Core Responsibilities

• Support the booking, loading, optimization, material instruction, and tracking of client media campaigns, adhering to marketplace best practices and ensuring immaculate attention to detail.
• Ensure 100% accuracy and adherence to all financial and compliance processes, including bookings, loadings, account queries, and monthly proforma checks.
• Assist in the development of insightful post-campaign analysis reports.
• Develop an understanding of client challenges, objectives, and initiatives to support effective campaign delivery.
• Contribute to building the agency's reputation for outstanding client service and delivery.
• Actively engage with media partners to build knowledge of the media landscape, core media principles, and channel capabilities.
• Collaborate with internal product teams to understand and leverage proprietary solutions relevant to client campaigns.
• Contribute innovative thinking and leverage market insights for campaign optimization.
• Communicate and collaborate effectively with internal stakeholders on campaign delivery and reporting.
• Actively contribute to team meetings, taking ownership of follow-up actions when assigned.
• Support client relationship building at a junior level, specifically related to campaign activation.

Skills and Experience

What Makes You Great

• A genuine passion for the media and advertising industry.
• Relevant experience in a media or marketing environment.
• Developing knowledge of the media landscape and audience insights.
• Exceptional attention to detail and organizational skills.
• Strong ability to prioritize tasks and manage multiple responsibilities effectively.
• Proactive problem-solving mentality.
• Clear and concise communication skills (written and verbal).
• Results-oriented with an ability to understand and articulate campaign performance.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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