Event Marketing Specialist (Healthcare)

Event Marketing Specialist (Healthcare, Hybrid, New York)

Location: New York City

Job Type: Full-Time, Hybrid/ minimum of 3 days a week in the office

Job Reports To: Director of Marketing

Salary Range: $70,000 - $80,000

About Jaan Health/Phamily

Jaan Health is a leading AI-based care management company serving healthcare providers. For nearly a decade, the company has leveraged its easy-to-use, proprietary technology to enable health systems, medical groups, and ACOs to deliver high-quality, high-ROI proactive care to hundreds of thousands of previously underserved patients.

Phamily, the company's core technology platform, has transformed chronic disease management with clinically tested AI and easy-to-use technology that enables physicians and care teams to offer high-touch, individualized patient care that has been proven to reduce investment in extra labor and the overall cost of care. Phamily helps ensure healthcare providers are compensated fairly for providing high-quality care between office visits, while improving the lives of patients with chronic diseases. Learn more at phamily.com.

Job-Role Description:

As our Event Marketing Specialist, you’ll play a key role in driving Phamily’s growth within health systems and medical practices through impactful events, both in-person and virtual. You’ll help plan, execute, and optimize our event strategy to generate awareness, nurture relationships, and create meaningful engagement opportunities with healthcare decision-makers.

Events are key touch points that enable us to deepen our relationship with our target audiences. You’ll understand our broader strategy and create in-person opportunities that facilitate meaningful engagement.

You’ll collaborate across marketing, sales, customer success, and leadership to ensure every event—whether it’s a national trade show, regional dinner and roundtable, or webinar—delivers measurable business impact. This role is perfect for a detail-oriented marketer who thrives on logistics, creativity, and flawless execution.

Key Responsibilities:

• Plan, coordinate, and execute Phamily’s B2B event calendar, including trade shows, conferences, webinars, sponsored events, and customer roundtables.
• Partner closely with sales and growth teams to define event goals, target audiences, and key success metrics (e.g., lead generation, pipeline acceleration, brand visibility).
• Own logistics end-to-end: registration, sponsorship negotiation, vendor management, booth setup, collateral, shipping, and travel coordination.
• Collaborate with content and creative teams to produce engaging event materials—booth messaging, presentations, handouts, and digital assets.
• Manage event communications (in partnership with our Demand Generation Manager) including pre- and post-event marketing campaigns, sales outreach, and lead follow-up workflows.
• Track and analyze event performance to measure ROI, surface insights, and continuously improve strategy and execution.
• Support virtual event programs such as webinars, workshops, and panel discussions that showcase Phamily’s thought leadership.
• Build and maintain relationships with event organizers, sponsors, and strategic partners across the healthcare industry.
• Help identify in-person event, digital event, and sponsorship opportunities that make sense for Phamily when evaluated against our target benchmarks for event marketing investment.
• Ensure brand consistency across all event touch points and experiences.

Requirements:

• 2–4 years of marketing or event coordination experience, ideally in B2B technology, SaaS, or healthcare.
• Strong project management and organizational skills with exceptional attention to detail, with comfort using Asana to build plans and Microsoft Excel to communicate financials.
• Excellent communication skills—written, verbal, and interpersonal.
• Experience managing vendors, budgets, and event logistics.
• Ability to work across teams, meet deadlines, and adapt to changing priorities.
• Comfort with CRM and marketing automation tools (e.g., HubSpot, Salesforce) and event platforms (e.g., Zoom, ON24, Cvent)
• Willingness to travel occasionally for industry events and team gatherings.

Preferred Requirements:

• Entrepreneurial DNA: A 'builder' mentality with the ability to operate effectively in high-ambiguity environments where processes may not be fully fleshed out.

Work Style & Logistics

• Hybrid/minimum of 3 days a week in the office
• Occasional travel for the team to on-site or industry events as needed.

Our Compensation & Benefits

• Competitive compensation commensurate with experience. ($70,000 - $80,000)
• Potential to earn equity based on performance
• Remote-friendly work environment
• Medical, dental, and vision coverage for employees and dependents at a nominal cost
• Paid maternity leave
• FSA and Dependent Care account options
• 401(k) Eligibility after 6 months of full-time employment
• Collaborative, mission-driven work environment

If you take pride in delivering results, embrace challenges, and proactively seek improvement, then this is the place for you. You’ll join a smart, humble, and collaborative team dedicated to improving healthcare.

Equal Employment Opportunity

Phamily is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Employment decisions are made without regard to race, color, religion, sex, national origin, age, disability, genetics, veteran status, sexual orientation, gender identity or expression, or any other legally protected status.