Manager - Qualitative Insights, JioHostar

About the Team: The Insights team at JioHotstar is responsible for understanding audience behavior, preferences, and consumption patterns across the platform. The team focuses on generating high-quality, actionable insights through qualitative research and data interpretation, enabling informed decision-making across content, marketing, and product functions. Working closely with cross-functional teams, the function plays a key role in bringing the voice of the consumer into business decisions, ensuring that audience perspectives are consistently reflected in how content is evaluated, positioned, and promoted. About the Role: This role will be responsible for leading qualitative audience insights to support decision-making across content, marketing, and product teams at JioHotstar. In essence, this is an insights-first role focused on decoding audience behavior and translating it into clear, actionable inputs for the business. It has three key dimensions: (i) an insights leader capable of deeply understanding audience motivations, preferences, and consumption patterns, (ii) a translator of insights who can convert research findings into practical, business-relevant recommendations, (iii) a collaborator who works closely with multiple teams to ensure insights are effectively applied across decisions.