Digital Marketing Executive

We are seeking a proactive and detail-oriented Digital Marketing Executive to join our portfolio team. The ideal candidate will be highly organised, people-focused, and eager to contribute to our digital footprint.

Tasks include:

• Maintain and update hotel websites using various Content Management Systems (CMS) to ensure accurate content, SEO optimisation, and a seamless user experience.
• Liaise with agencies and internal teams for technical improvements and performance enhancements.
• Manage and optimise Google Business Profiles for all properties, ensuring they are maintained to a high percentage of completeness and accuracy.
• Implement SEO strategies, including keyword-rich content creation, to improve visibility and drive traffic and direct bookings
• Oversee paid media campaigns performance across search, display, and programmatic platforms.
• Collaborate with Director of Marketing and agencies to manage budgets, optimise campaigns, and achieve agreed performance targets.
• With the Director of marketing and team develop CRM strategies and that align to wider campaign activity. Execute these to nurture guest relationships, increase repeat bookings and drive revenue.
• Drive performance metrics such as CTO and CTR through segmentation, personalisation, and campaign optimisation.
• Use Google Analytics 4 (GA4) to monitor user behaviour, conversion paths, and campaign performance.
• Translate GA4 insights into actionable recommendations to improve ROI and marketing effectiveness.

• Tertiary qualification in business, marketing, commerce or related field
• 1+ year’s hands-on experience in a similar digital marketing role with proven experience in executing marketing strategies.
• Proven experience in delivering to KPIs and high market performance.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• An ability to understand and navigate complex stakeholder environments
• Strong focus and passion for digital marketing in the hospitality industry
• Sound understanding of emerging trends in the industry
• Confident and articulate communication, negotiation, relationship and networking skills
• Time management skills with the ability to multitask

Additional Information

Why work for Accor?

• Employee benefits offering discounted rates at Accor hotels worldwide.
• Develop your talent through Accor’s learning programs.
• Opportunity to grow within your property and across the world!
• Ability to contribute to the community and make a difference through our Corporate Social Responsibility and Environmental, Social, and Governance (ESG) activities.