Senior Marketing Manager - Beauty&Haircare

Job Title

Senior Marketing Manager - Beauty&Haircare

Job Description

Main Products: Philips beauty electronics products, including Hair dryer or hair-removal category.

Job Responsibilities:
• Leads the E2E marketing, covering new product launches, Commercial, and always-on base business, based on in-depth consumer, market, and competitor insights to drive business objectives.
• Helps to strategize and define marketing objectives by understanding and analyzing the Consumer Experience Journey.
• Develops pricing strategies in coordination with regional and finance teams, ensuring they are competitive, aligned with consumer expectations, and financially sustainable for long-term growth.
• Ensures overall consistency in guiding the Consumer Experience Journey by category/sub-category across touchpoints, ensuring adherence to global category brand positioning and visual identity for seamless consumer experiences.
• Monitors and analyzes in-market results in collaboration with Consumer and Commercial analytics teams, assessing business growth, market share, and brand strength, and adjusting marketing plans accordingly to optimize performance.
• Coordinates with Finance, Supply Chain, Sales, and other key departments to ensure the timely, consumer-qualified, and financially viable delivery of critical initiatives, guaranteeing alignment with both global and local business goals.
 

Minimum required Education:
Bachelor's Degree

Minimum required Experience:

- Minimum of 8 years’ experience in marketing management and/or business development in the FMCG/Beauty or other consumer goods industry, including P&L management for a business category;

- Knowledge and experience in e-commerce principles and tactics Ability to think from a broad Business Perspective and strategically and out-of-the box, team player, planning & organizational skills, executor, accurate, stress resistant, creative, entrepreneur focused on growth

- Evidence of strong project management skills

- Fluency in written/spoken English and Mandarin;

How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 4 days per week.

About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
• Learn more about our business.
• Discover our rich and exciting history.
• Learn more about our purpose.
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here.