Assistant Brand Manager (Contract-based)

The Purpose of Role:

We are looking for a driven, proactive, creative and resourceful Assistant Brand Manager who will be responsible for building strong brand equity for the assigned brands, adapting and implementing Global and Regional marketing plans in local context, crafting media and 360° communication campaigns, ensuring excellent consumer experience across the full funnel and partnering with cross-functional teams to execute projects and propel the growth of the category and brands.

Using breakthrough thinking, consumer, brand and customer understanding, this role will require you to create a clear and ambitious growth vision and strategy plan for the assigned portfolio of brands, and secure buy-in and alignment with extended local team.

The culture is key and we are looking for someone who is highly motivated and enjoys bringing their best self to work and their team.

Team Structure:

• Reporting to: Business Country Lead  

Key Responsibilities:

• Lead end-to-end development and execution of 360° marketing campaigns across PR, media, digital, and offline channels.
• Be responsible for the adaptation of Global and Regional Brand Plans in the local market, including Business Case development and definition of Marketing Ps: price, place, positioning and promotion.
• Manage agency partners to ensure high-quality creative output and strong ROI.
• Analyze market trends, competitive landscape, and consumer insights to identify growth opportunities. Translate insights into clear brand and campaign strategies, as well as new product pricing and launches.
• Own BMI brand budget, including day to day management, forecasting, invoice tracking, raising purchase orders and being responsible for prioritizing relevant spend to maximize brand impact.   
• Analyze and review brand, competitive, category and consumer trends to enhance the brand’s equity and marketplace performance.
• Analyze brand Profit and Loss (P&L) and drive the profitability of the brand.
• Builds productive cross-category working relationship with Customer Development, Global and Regional Marketing teams, Finance, Legal, Regulatory, R&D, Quality, and Supply Chain to manage the brand’s day to day operations.
• Lead branding efforts of flagship store to build long term brand equity.
• Work closely with Store Operating Partner team to run the store including product development, promotional retail calendar and PR campaigns for the store.
• Lead the implementation of marketing plans and promotional calendar for e-commerce and quick commerce retailers.

Key Stakeholders:

Internal

• Global Brand Custodians
• Local and Global Cross-functional teams - Supply Chain, Finance, Customer Development, R&D, Quality, Regulatory, Legal

External

• Customers, Creative and Media Agencies

Key Qualifications:

• Bachelor’s Degree in Marketing or equivalent
• Minimum 3 years’ work experience in brand/product management/marketing, preferably in the consumer goods industry
• Proven experience in developing and implementing effective and integrated brand plans
• Proven experience in leading a cross-functional team to deliver projects with excellence, on time and in full.
• Proven experience in managing creative and media agencies, and aware of digital marketing terms and trends.
• Excellent communicator, able to work effectively with the wider team and external teams.
• Immersed in the world of the consumer, intimately understanding consumers’ current needs and curious about future needs and trends.
• You are experienced in proven project and budget management.
• You are knowledgeable in end-to-end marketing management, have the ability to understand the big picture and are also comfortable with details and managing the operations.
• Must be amenable for a contract-based role of 9 months

#TMICC

ABOUT THE MAGNUM ICE CREAM COMPANY:

With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry We have been taking pleasure seriously for more than 100 years, serving happiness with every lick or scoop of ice cream for generations.

The Magnum Ice Cream Company (formerly part of Unilever) is all about growth. Growing our business. Growing our customers’ businesses. Growing our people’s careers. Growth begins with empowerment. So we free our people to be innovative, responsible entrepreneurs, driven and equipped to give our consumers more amazing products and unforgettable moments – and having fun doing it. Here’s what defines success in our organization :

· We are all about growth

· We operate with speed and simplicity

· We win together with fun

· We boldly innovate to disrupt our industry

· We care and challenge

· We are experts in the Ice Cream Category

ADDITIONAL INFORMATION

The Magnum Ice Cream Company embraces diversity and encourages applicants from all walks of life. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.

For the recruitment of this position, we would like to emphasize that local conditions apply to the position

ARE YOU EXCITED TO CRAFT THE ICE CREAM FUTURE?

Please apply online and do not forget to upload your CV. Your application will be reviewed against the requirements, and we will be in touch shortly after the closing date, with an update on the status of your application.

Disclaimer 

Equal Opportunity Employer: The Magnum Ice Cream Company is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.

The Magnum Ice Cream Company is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At The Magnum Ice Cream Company we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.