Web Marketing Manager (Contract)

• Employment Type: W2 only
• Compensation: $180-$190 hour
• Duration: Full-time (40 hours/week) through December 31, 2026
• Schedule: Monday–Friday, 9:00 AM–5:00 PM 
• Office: Hyrbid
• Location: NYC (preferred) --Open to LA or Bay Area

Role Summary

The Web Marketing Manager will support the Consumer Website Marketing Lead in executing web marketing initiatives on the MDC platform. This is a support role that will act as an extension of the Web Marketing Lead, helping scale execution capacity by translating broader marketing strategies into high-converting online experiences. This involves managing CMS content operations, supporting web marketing execution, and driving project management rigor across workstreams.

Core Focus Areas

Web Marketing Execution

This focus area centers on supporting the development of  marketing strategies into tangible digital experiences that engage consumers and drive business outcomes.

• Campaign and Product Launch Support: Actively support the planning and execution phases of major product launches, seasonal campaigns, and always-on marketing initiatives to ensure the web experience aligns seamlessly with campaign objectives and key messaging.
• Funnel Optimization: Apply a deep understanding of the marketing funnel to support the development of web content, ensuring that user journeys are logical, engaging, and effectively guide visitors from initial awareness through consideration to conversion.
• Cross-Functional Alignment: Serve as a key liaison between the Web Marketing Lead and cross-functional partners to ensure alignment on execution details and that the final web experience meets quality standards.

CMS Content Management

This focus area requires hands-on technical proficiency and meticulous attention to detail to ensure the content launched on the site is accurate, functional, and visually appealing.

• End-to-End Publishing: Take ownership of content uploads, updates, and publishing within the self-service CMS, building out new web pages, landing pages, and promotional modules according to design specifications.
• Quality Assurance and Brand Compliance: Conduct rigorous QA checks prior to publishing to ensure all content is accurate, functional across devices, and strictly adheres to brand guidelines regarding tone, voice, and visual identity.
• Asset Management: Effectively manage digital assets (images, videos, copy) within the CMS environment, ensuring they are properly tagged, optimized for web performance, and easily accessible for future use.
• Timeline Adherence: Manage the publishing calendar to ensure all web pages, landing pages, and content assets are launched precisely on schedule, coordinating closely with campaign timelines and product release dates.

Project Management & Process Optimization

This focus area is critical for maintaining operational efficiency and ensuring that complex projects are delivered on time and within scope.

• Workstream Coordination: Drive operational rigor across multiple concurrent projects by developing and maintaining comprehensive workback schedules, managing timelines, and proactively identifying and mitigating potential risks or delays.
• Meeting Facilitation and Tracking: Run regular standups, status meetings, and cross-functional check-ins, while maintaining up-to-date project trackers and providing clear, concise status updates to stakeholders and leadership.
• Process Improvement: Actively identify bottlenecks or inefficiencies in existing workflows and contribute to the development and refinement of process documentation, including intake templates, QA protocols, execution checklists, and standard operating procedures.

Success Metrics

• Web Execution Quality: On-time, high-quality support and web experiences that span across GTM and always-on marketing initiatives
• CMS Operations: Accurate, on-brand content consistently uploaded and published on schedule within the self-service CMS
• Cross-Functional Coordination: Effective stakeholder management and proactive communication across partner teams
• Process Improvement: Contributions to documentation, templates, and workflow efficiency
• Project Management Effectiveness: On-time delivery, clear documentation, and proactive blocker escalation

Required:

• 5-7+ years in web marketing or digital marketing with a track record of delivering web experiences tied to measurable business outcomes
• Demonstrated project management ability — managing multiple concurrent projects with cross-functional dependencies, workback scheduling, and stakeholder coordination
• Hands-on CMS experience building, publishing, and optimizing web pages and landing pages
• Strong understanding of the marketing funnel and experience developing content that guides users from awareness to conversion
• Proven cross-functional collaboration skills across Marketing, Creative, Engineering, and Analytics teams
• Data-informed approach — experience using analytics and A/B testing to optimize conversion and report on performance

Preferred:

• Familiarity with SEO basics and how they integrate into web content workflows
• Consumer hardware, e-commerce, or devices web marketing background
• Experience with project management tools 
• Content strategy experience (educational guides, product exploration, editorial calendars)
• Agency coordination experience

Diversity, Equity, Inclusion & Belonging 

At Sia, we believe in fostering a diverse, equitable and inclusive culture where our employees and partners are valued and thrive in a sense of belonging. We are committed to recruiting and developing a diverse network of employees and investing in their growth by providing unique opportunities for professional and cultural immersion. Our commitment toward inclusion motivates dynamic collaboration with our clients, building trust by creating an inclusive environment of curiosity and learning which affects lasting impact. Please visit our website for more information.  

Sia is an equal opportunity employer. All aspects of employment, including hiring, promotion, remuneration, or discipline, are based solely on performance, competence, conduct, or business needs. 

Work Authorization & Sponsorship  

At this time, Sia does not intend to pursue employment with applicants who will require now or in the future visa by our company for work authorization in the United States (i.e., H1-B visa, F-1 visa (OPT), TN visa, or any other non-immigrant status).