Media Measurement Consultant - Global Reach & Analytics Framework

• Lead the discovery phase to define a standardized global methodology for measuring “unique reach” across digital and traditional media
• Design an interpretation layer to normalize platform data, addressing deduplication, repeat exposure, and inconsistent platform definitions
• Develop a hybrid data ingestion framework combining automated API integrations and manual inputs (e.g., spreadsheets, regional reports)
• Establish data schemas, validation rules, and regional conversion logic (e.g., household-to-individual reach adjustments)
• Define scalable approaches for incorporating TV, radio, OTT, and other non-digital channels without standardized APIs
• Architect the structure and logic of a global reporting dashboard, enabling roll-ups by region, country, and channel
• Collaborate with cross-functional stakeholders to balance methodological rigor with practical feasibility across global markets
• Provide guidance on system architecture and support or lead implementation efforts, as needed

• Proven experience in media measurement, audience analytics, or advertising data across digital and traditional channels (TV, radio)
• Strong understanding of global ratings systems (e.g., panel-based measurement, modeled data approaches, regional equivalents to Nielsen)
• Experience designing data frameworks or analytics systems across multiple regions or markets
• Familiarity with API integrations, data pipelines, and hybrid ingestion workflows
• Ability to translate ambiguous or inconsistent data into standardized, actionable metrics
• Experience in consulting or hybrid consultant/builder roles
• Strong communication skills with the ability to align diverse stakeholders on methodology and definitions

- Remote engagement

- Flexible hours