Management Level

Senior Associate

Job Description & Summary

At PwC, our people in brand management, marketing and sales focus on collaboration to develop and execute strategic sales and marketing initiatives. These individuals focus on driving revenue growth, promoting the Firm's services, enhancing brand visibility, and capturing new business opportunities. They utilise market research, digital marketing, creative campaigns, and effective sales strategies to engage clients, enhance the firm's brand and market presence, and achieve organisational targets.

As a marketing generalist at PwC, you will focus on a wide range of marketing activities aimed at promoting the Firm's products or services. You will conduct market research, develop marketing strategies, create and execute marketing campaigns, and analyse campaign performance. You will leverage a versatile skill set and knowledge in various marketing channels, holding responsibility for validating brand consistency, reaching target audiences, and driving customer engagement and loyalty.

Focused on relationships, you are building meaningful client connections, and learning how to manage and inspire others. Navigating increasingly complex situations, you are growing your personal brand, deepening technical expertise and awareness of your strengths. You are expected to anticipate the needs of your teams and clients, and to deliver quality. Embracing increased ambiguity, you are comfortable when the path forward isn’t clear, you ask questions, and you use these moments as opportunities to grow.

Examples of the skills, knowledge, and experiences you need to lead and deliver value at this level include but are not limited to:

Respond effectively to the diverse perspectives, needs, and feelings of others.
Use a broad range of tools, methodologies and techniques to generate new ideas and solve problems.
Use critical thinking to break down complex concepts.
Understand the broader objectives of your project or role and how your work fits into the overall strategy.
Develop a deeper understanding of the business context and how it is changing.
Use reflection to develop self awareness, enhance strengths and address development areas.
Interpret data to inform insights and recommendations.
Uphold and reinforce professional and technical standards (e.g. refer to specific PwC tax and audit guidance), the Firm's code of conduct, and independence requirements.

Purpose of Job

Work as part of a team of problem solvers, helping to solve complex business issues from strategy to execution. You will implement the integrated marketing strategy for the firm and centrally manage marketing campaigns. Generate and implement innovative ideas and solutions within the area of responsibility in collaboration with team members to enhance service offerings.

Role Description

Responsibilities:

Develop marketing/project action plans, culminating out of the various strategies for the relevant line of service/ key internal clients

Brief and liaison with marketing managers to ensure the plan encompasses all aspects required i.e.: PR, online, internal communication, event management

Project management of the marketing/project plan and implementation of relevant elements within that plan, ensuring all deadlines are met

Assist in the marketing of thought leadership pieces for the Line of Service/Industry. This involves being able to work with a wide array of people to identify key issues, ensuring timelines are met and assist in briefing the studio as well as the various specialists (web, media etc.) for the final product

Liaise with Digital Presence team on campaign performance reports, and present value the reports of all marketing campaigns to business

Active participation in internal and external calls to understand upcoming projects or campaigns.

Handle ad hoc projects as required

Understanding and continuously maintaining an in-depth knowledge of the issues affecting industries relevant to the Line of Service/Key clients

Ensure timely requests to the Research team for competitor intelligence to enable impactful marketing efforts

Build professional relationships within different industries to understand business needs in area/s of responsibility

Proactively provides innovative ideas and opportunities to the marketing teams

Brief and liaise with the digital content specialist on social media messages, project manage timing with the digital team to ensure marketing project objectives are met

Reputation management by raising any potential reputational issues for PwC Africa on social media to the brand communications team.

Participate in team meetings and brainstorming session

Update marketing spreadsheets and databases

Key Competencies and Attributes

Knowledge, skills and abilities

A team player with interpersonal skills

A passion for marketing, branding and business development

Clear competencies and abilities associated with developing multi-channel integrated marketing campaigns with sustained, measurable impact

High level of self-direction, problem solving and decision making

Strong written and verbal communication skills

Strong project management skills and ability to multitask or prioritise under pressure

The ability to effectively cope with accelerating changes as

required in a dynamic market and organisation adjusting programs on an as-needed basis

Able to work in a team and build relationships at all levels within the organisation

Qualification & Experience

Requirements

Bachelor's degree or equivalent experience.

3+ years related full time experience in marketing, brand or client services environment.

Must have a strong understanding of customer service standards.

Must have strong critical thinking skills.

Working knowledge of social media platforms.

Prior experience in building email and social media campaigns.

High attention to detail.

Project management skills

Nice to have

Ability to direct and produce video

Ability to identify voice over artists

Travel Requirements

Up to 20%

Available for Work Visa Sponsorship?

Job Posting End Date

April 30, 2026

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