Shopper Activation and Promo Planning Manager GEAR, Tbilisi, Saburtalo

Обязанности: Execute Customer, Sales and Shopper activation in Georgia and Armenia Deliver snacks, dairy and baby food category sales activation agenda Develop and implement commercial plans to contribute to annual objectives of business unit (volume, revenue, profit, productivity) and trade marketing objectives such as execution standards, trade equipment and customer/shopper promo Bring PEPSICO brands as much closer to the end consumer as possible by cooperating with strategic sales channels and Go-To-Markets Develop and maintain the promo calendar by chain / slot / SKU / discount depth, ensuring clear version control and timelines. Align promo plan with Marketing calendar (launches, brand initiatives) to ensure coherence between marketing activities and promotional actions Conduct post-promo analysis and consolidate learnings for the next planning cycle Develop and implement in-store execution standards based on marketing strategy and business priorities in line with agreed PEPCISO approach Manage annual process of Trade equipment Assessment, Planning, Installation, Performance evaluation Lead execution of trade marketing, annual plan preparation including retail objectives, equipment, commercial calendars, budgets, TM programs Требования: Higher education in Economics, Marketing, Management or equivalent area 5+ years of experience in trade marketing, channel marketing, sales with leadership experience in FMCG sector Experienced MS office user, particularly Excel and PPT Fluent in Georgian and English Decisiveness and results oriented Strong problem solver and analytical skills owner Clear, effective and persuasive communication skills Ability to operate effectively in a fast moving and changing environment