This role will focus on optimizing channel partnerships, enhancing brand visibility, and supporting sales growth through innovative marketing programs tailored to the industrial channel and/or at an account level for National Accounts.Job Description:

Key Responsibilities

· Develop and execute channel marketing strategies to support industrial account growth, including partner-specific campaigns, events, placements, and promotions.

· Analyze market trends and partner performance to identify opportunities and implement data-driven strategies for improvement within the sales NAM/KAM.

· Act as the liaison between internal teams (e.g., product, brand, sales) and channel partners to ensure alignment and drive joint marketing activities.

· Coordinate and manage various activities related to promotions, special projects, and bids, optimizing operations and commercial reach.

· Develop and execute promotional and commercial plans tailored for key national accounts.

· Support bids and JSS projects by providing price quotations and necessary details for participation.

· Validate product availability with the Supply team and communicate demand changes to optimize inventory and distribution.

· Monitor and report on promo/program effectiveness, providing actionable insights to improve outcomes.

· Foster strong relationships with sales partners, ensuring their needs are met and collaboration remains seamless.

Qualifications

· Strong understanding of B2B marketing strategies and tactics.

· Working knowledge of demand planning and supply chain management, including forecasting and collaboration with supply teams to ensure product availability.

· Moderate understanding of financial principles to evaluate cost-effectiveness and assess the impact of decisions on profitability.

· Proven ability to analyze data, manage projects, and deliver measurable results.

· Excellent bilingual communication and relationship-building skills.

· Proficiency in Microsoft, reporting and analytics software.

· Ability to thrive in a fast-paced, collaborative environment.

Preferred Skills

· Familiarity with industrial products/verticals, trends, and customer needs.

· Experience managing partner networks or distributors.