Creative Director, Rakuten Mart - Super Market OMO/DX Business Department(C&M)

Job Description:

Business Overview

Rakuten Mart, Rakuten's warehouse-based online supermarket business, is a new business model that combines the market  of a major retail chain with the agility and localized merchandising of a small, independent store. By leveraging the unique characteristics of this business model to offer an innovative product lineup, we aim to revolutionize the domestic food distribution market and create a more valuable society for both users and producers.

Within the general consumer distribution market, the food distribution market, in particular, has been slow to adopt e-commerce and digitalization. Rakuten aims to promote the e-commerce and digitalization of food distribution by advancing its online supermarket business, thereby empowering society through food distribution reform.This position offers the opportunity to participate in the expansion of this business with the goal of establishing a leading position in Japan.

Department Overview

You will take on a producer role overseeing website operations and promotional production for Rakuten Mart, an online supermarket offering fresh foods and daily necessities.

Mission within the Business Leverage Rakuten’s proprietary data sources to formulate mid- to long-term marketing strategies and to plan and execute short-term promotional initiatives, driving customer acquisition and nurturing.

Mart Planning & Marketing Section, Creative Design Group: Engage end-to-end in producing feature landing pages that promote fresh foods, daily essentials, and curated gourmet items, while managing on-site banners, content, and announcements (release/close scheduling). The scope spans from web design to operational management.

Position:

Why We Hire

This recruitment is to promote the expansion of our business scale.

Rakuten Mart Service Area and Delivery Model Number of households covered in the Tokyo metropolitan area: Covering 12 million households, shipping from two automated warehouses. We have established an efficient hub-and-spoke (H&S) delivery network, enabling same-day delivery and temperature control of products. Furthermore, state-of-the-art automated warehouses reduce walking time during item retrieval and streamline item verification tasks, allowing for highly efficient operations. Logistics Model: An efficient hub-and-spoke (H&S) network enables same-day delivery while maintaining temperature control across product categories. Operational Efficiency: State-of-the-art automated warehouses reduce walking time during item picking and streamline verification tasks, significantly improving productivity.

An environment where you can enhance your skills Because we maintain close communication with the tech team, you will also have the opportunity to be involved in the UI/UX domain

Position Details

Planning and executing marketing initiatives: Identify customer needs and develop effective marketing strategies to enhance purchase intent, then drive end-to-end execution.

Production and direction of feature landing pages: Lead planning, design direction, and production progress for special landing pages that showcase fresh produce, daily necessities, and curated gourmet items. Create compelling pages that inspire genuine purchase desire.

On-site content operations management: Oversee release/close schedules and updates for on-site banners, content, and announcements, ensuring information remains fresh and engaging. Leverage web design expertise to maintain and improve a user-friendly, visually clear site experience.

Data analysis and improvement proposals: Analyze traffic and user behavior data to inform UI/UX enhancements and new initiatives. Incorporate customer feedback to continually refine and elevate the service.

Work Environment

Organizational Structure Directors: 5 Designers: 5 Coder: 1

• Age Profile: Predominantly late 30s.
• Workforce Composition: New graduates: 2 Mid-career hires: 2 Contractors: 3 Temporary staff: 4

Our team comprises professionals from diverse backgrounds, including in-house corporate marketing, design engineering at manufacturers, and recent graduates.

Mandatory Qualifications:

• 3+ years’ experience as a Creative Director for Web sites.
• Direction of feature pages and promotional campaigns, along with experience in operations management.

Desired Qualifications:

• Hands-on experience in e-commerce (EC) services.
• Proactive, self-starter mindset with the ability to independently lead projects.
• Proven experience in project and/or team management.
• Experience in defining and managing KPIs.
• Experience in design direction, with a working knowledge of coding.

Other Information:

Additional information on Location

Rakuten Crimson House 1-14-1 Tamagawa, Setagaya-ku, Tokyo

Additional information on English Qualification

TOEIC Score exceeding 800 (or similar level of English ability or a University Degree earned in an English-speaking country.) Proof of qualifications will be required by the time of the job offer. If no evidence is available to prove the qualifications denoted above, taking an IP test, organized by Rakuten, during selection process is required.

Rakuten Group, Inc. Homepage Link

• Benefits:https://corp.rakuten.co.jp/careers/benefit/
• Recruitment Information:https://corp.rakuten.co.jp/careers/information/ * Employment type is detailed
• Rakuten Culture:https://corp.rakuten.co.jp/careers/culture/

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