Position Summary

Lightspeed is seeking a highly organized, execution-focused, and strategically minded Integrated Marketing Manager to support the planning, coordination, creation, and delivery of integrated marketing and strategic communications initiatives across the business. This role is responsible for moving projects from concept to completion, ensuring campaigns, communications, content, launches, trade media efforts, social execution, and prospect-focused initiatives are delivered on time, on brand, and with measurable impact.

This role sits at the center of cross-functional marketing execution and company-wide communications support. The ideal candidate is a strong integrated marketer with excellent project management skills and content instincts—someone who can take direction on strategy and priorities, then translate that direction into actionable plans, compelling content, coordinated workflows, and polished deliverables across channels.

Critically, this role requires someone who approaches marketing execution with an AI-forward mindset- leveraging AI tools and agents to amplify output, automate repeatable workflows, and increase the speed, personalization, and precision of marketing programs. In 2026, this role is project-managing both humans and AI agents to get the work done.

This person will work closely with Marketing, Product Marketing, Product, Sales, Tech Support, leadership, and internal subject matter experts to keep initiatives moving, maintain alignment across teams, and ensure the Lightspeed brand shows up consistently across prospect and market-facing touchpoints. The primary focus of this role is driving awareness, engagement, and credibility with prospects and the industries Lightspeed serves.

This is a full-stack marketing role with a strong execution and delivery foundation. It requires someone who can manage multiple priorities, coordinate stakeholders, track deliverables, and actively contribute to the development of high-quality marketing content while bringing a thoughtful, strategic lens to the work.

A key component of this role is building a library of customer proof points (e.g., case studies, success metrics achieved, testimonials) that support prospect marketing and sales efforts by delivering 2–3 comprehensive customer success stories per quarter, that can be repurposed as written stories, video testimonials, spotlight features, or other compelling advocacy assets and soundbites for thought leadership programming.

Key Responsibilities

• Support the planning, coordination, and execution of integrated marketing initiatives across digital, content, campaign, event, PR, trade media, product marketing, and prospect-focused programs. Manage day-to-day execution of integrated campaigns and communications, helping ensure projects move efficiently from kickoff through launch and follow-up.

• Orchestrate a high-velocity content engine - leveraging AI content tools (e.g., Jasper, Writer, or similar platforms) to scale personalized asset production across channels, while maintaining brand quality and editorial standards.

• Build and manage project timelines, workbacks, deliverables, and stakeholder communication to ensure marketing and communications initiatives are completed on schedule and aligned to business priorities.
• Coordinate and ensure execution of social media as part of integrated campaigns and content distribution.
• Actively create and contribute to high-quality marketing content, including writing, editing, shaping messaging, and supporting the layout and design of flyers, graphics, presentations, and social video assets.
• Coordinate cross-functional efforts with Product, Sales, leadership, Tech Support, and subject matter experts to support launches, campaigns, market messaging, and strategic communications initiatives.
• Develop and manage prospect-facing content and collateral for digital and print, including blogs, case studies, landing pages, product sheets, presentations, sales materials, trade content, campaign assets, and promotional materials.
• Support product marketing and go-to-market initiatives through coordinated campaign execution, asset development, messaging alignment, and launch support.
• Maintain and help manage content and campaign calendars to align messaging across platforms, teams, and priorities.
• Monitor real-time pipeline attribution and campaign performance via AI analytics agents, replacing manual monthly reporting cycles with ongoing, data-driven insight generation.
• Feed Sales AI agents with campaign intent data and engagement signals (e.g., via Gong or similar tools) to enable automated, timely follow-ups on high-intent prospects.
• Own and manage customer advocacy workflows, with a goal of producing 2–3 customer testimonials each quarter in written, video, or other approved formats that can be used across campaigns, the website, sales enablement, social media, PR, and trade channels.
• Support marketing programs tied to lead generation, brand awareness, and prospect engagement.
• Monitor campaign and communications performance, track results, and provide reporting and recommendations based on insights.
• Help identify opportunities to improve process, execution, messaging effectiveness, content performance, and campaign results.
• Maintain consistency of messaging, creative direction, and brand presentation across projects and platforms.
• Support broader company-wide strategic communications initiatives as needed.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Journalism, or a related field, or equivalent professional experience.
• 6–10+ years of experience in marketing, integrated marketing, communications, campaign management, content marketing, public relations, project management, or a related B2B role.
• Proven experience managing cross-functional marketing or communications projects from planning through execution.
• Strong understanding of integrated marketing and how digital, content, campaigns, email, web, events, public relations, trade communications, social media, and sales enablement work together.
• Demonstrated ability to manage multiple projects simultaneously in a fast-paced environment.
• Strong project management skills, including planning, prioritization, deadline management, stakeholder coordination, approvals, and follow-through.
• Strong writing, editing, and communication skills, with the ability to create effective marketing and communications content across formats.
• Experience developing messaging and content for prospect-facing campaigns, product marketing, lead generation, or market awareness initiatives.
• Experience working with content management systems, CRM platforms, webpage analytics, and other marketing technologies.
• Familiarity with SEO/SEM, website performance, email campaigns, social media, and marketing analytics tools such as Google Analytics.
• Strong analytical, problem-solving, and decision-making skills.
• Excellent collaboration and teamwork skills across marketing, sales, and leadership teams.
• Strong organization, time management, and prioritization abilities.
• Comfortable operating in a fast-moving environment with shifting priorities.
• Strategic mindset with the ability to connect business priorities to effective execution, while working within direction set by leadership.
• Detail-oriented, proactive, and able to balance creative contribution with disciplined execution.

Preferred Qualifications

• Experience in B2B SaaS, technology, dealership software, automotive, marine, RV, powersports, golf, or related industries.
• HubSpot and Salesforce experience preferred.
• Experience with Canva, WordPress, and Trello.
• AI-augmented workflow orchestration and agent management
• Experience supporting product launches and go-to-market initiatives.
• Experience in public relations, media relations, trade publishing, or strategic communications.
• Experience developing customer testimonials, case studies, video-based customer stories, or other advocacy content.
• Experience working as a broad-based marketer with deeper expertise in one key area such as content strategy, campaign execution, communications, audience engagement, or demand generation.
• Experience using AI tools and emerging technologies to streamline content development, improve personalization, and enhance campaign performance.

Measures of Success

Performance in this role will be evaluated against the following key outcomes:

• Campaign Engagement: Drive measurable improvement in campaign engagement metrics aligned to the Passetto model — including email open/click rates, webinar attendance, content downloads, social engagement, and overall prospect interaction across integrated programs.
• Sales Enablement Asset Utilization: Increase adoption and active usage of sales enablement assets (via Enablix or equivalent platform) as measured by asset views, shares, and incorporation into active sales cycles.
• Customer Success Story Production & Coverage: Deliver 2–3 comprehensive customer success stories per quarter and maximize their distribution across trade media placements, event presentations, website features, PR, and sales materials.
• Content Output & Quality: Maintain a consistent cadence of high-quality, on-brand content across all channels, with demonstrable use of AI tools to amplify throughput without sacrificing editorial standards.
• Project Delivery & On-Time Execution: Consistently deliver campaigns and communications initiatives on schedule and aligned to business priorities.