Campaign Manager - Cybersecurity

This role is based in our Newton or New York office.

At Informa TechTarget, we empower technology buyers and sellers with actionable insights and innovative marketing solutions that drive measurable results. As a leader in the tech industry, we pride ourselves on delivering cutting-edge strategies and campaigns that fuel growth and success. Join our campaigns and demand generation team to play a pivotal role in shaping the future of cybersecurity and account-based marketing (ABM) campaigns across our diverse product portfolio.

Campaign Strategy & Execution

• Develop and execute multi-channel marketing campaigns for cybersecurity and ABM initiatives, aligned with corporate goals and revenue targets.
• Collaborate with Product Marketing to ensure campaigns reflect key messaging, positioning, and go-to-market strategies.
• Plan and manage campaign assets, including email, webinars, content, and digital ads, ensuring consistency in brand voice and messaging.
• Leverage intent data, behavioral signals, and performance insights to optimize campaign targeting and engagement.
• Build and maintain campaign playbooks, templates, and scalable processes to ensure repeatable success.

Demand Generation and Pipeline Growth

• Own campaign performance metrics, including lead generation, lead nurturing, and pipeline contribution.
• Partner with Sales to ensure alignment on lead quality, handoff processes, and pipeline targets.
• Drive testing and optimization across digital channels, landing pages, and content formats to improve campaign performance.
• Monitor and report on campaign performance, providing actionable insights to improve ROI and pipeline impact.

Cross-Functional Collaboration

• Partner with Marketing Operations to ensure proper lead management, attribution, and reporting.
• Collaborate with Content and Product Marketing teams to develop compelling assets that support campaign objectives.
• Ensure alignment with Field Marketing to support regional priorities and execution.

Project Management & Process Improvement

• Manage campaign timelines and resources to ensure on-time and on-budget delivery.
• Continuously refine campaign processes to improve efficiency and effectiveness.
• Stay up to date on industry trends, best practices, and emerging technologies to enhance campaign performance.

Your Experience

• Bachelor’s degree in Marketing, Business, or a related field.
• 3-5+ years of experience in B2B marketing, with a focus on campaign management and demand generation.
• Proven track record of executing successful ABM and integrated marketing campaigns.
• Experience working in technology, SaaS, or enterprise marketing environments is a plus.
• Strong collaboration skills, with experience working closely with Sales and cross-functional teams.

Your Skills

• Strong analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions.
• Expertise in demand generation strategies, including ABM, inbound marketing, and lead nurturing.
• Excellent project management and organizational skills, with the ability to manage multiple campaigns simultaneously.
• Exceptional communication and storytelling skills, with a focus on delivering results.

TechTarget, Inc., doing business as Informa TechTarget, including its subsidiaries is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. 

Informa TechTarget complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable federal, state or local law. 

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

Our benefits include: 

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact: take up to four days per year to volunteer with a philanthropic organization
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves 
• Time out: Open Vacation, plus 10 national holidays, and the chance to work from (almost!) anywhere for up to four weeks a year 
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount 
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more 
• Recognition for great work, with global awards and kudos programs 
• As an international company, the chance to collaborate with teams around the world 

The salary range for this role is $95,000-$110,000 based on experience.