Acquisition Strategy Senior Manager

THE POSITION
Our roster has an opening with your name on it

We’re looking for a Senior Manager of Acquisition Strategy to own and lead our offer Sportsbook strategy and execution, using data-driven decision making and commercial judgement to maximize new customer activation and value. This is a high-impact role with end-to-end ownership of one of our most critical growth levers, with the opportunity to materially influence business outcomes for FanDuel Group.

In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

THE GAME PLAN
Everyone on our team has a part to play

• Own the end-to-end acquisition offer strategy, defining how offers drive customer acquisition, conversion, and value across key moments and segments
• Own offer investment and commercial outcomes, setting targets for value in, CPA, payback, and ROI, and actively managing spend and trade-offs to deliver against those targets
• Own the execution of all acquisition offers, ensuring they are delivered accurately, on time, and consistently across all channels and customer touchpoints
• Own Refer-a-Friend as a core acquisition channel, including strategy, performance, and scaling of referral-driven growth
• Own the testing and optimization roadmap for offers, running structured experiments and making clear decisions to scale, iterate, or stop based on results
• Own cross-functional alignment on offer strategy and delivery, ensuring media, product, and lifecycle teams are coordinated and executing against a unified plan
• Own performance visibility and accountability for offers, defining how performance is measured, establishing reporting cadence, and holding teams accountable to outcomes and delivery against targets
• Build, lead, and develop a high-performing team responsible for offer strategy and execution, setting a high bar for commercial thinking, pace, and accountability

THE STATS
What we're looking for in our next teammate

• 5+ years of experience in commercial, digital or growth marketing with a focus on consumer acquisition preferred
• 2+ years of managerial or mentorship experience preferred
• Bachelor's Degree in Marketing, Business or Analytical field (or other relevant discipline) preferred
• Proven Growth mindset; Product led, data driven, and highly creative
• Proficient in a range of tools across the marketing stack (Amplitude, Adjust, GA, Chartio, Optimizely)
• Results oriented, with the need to be objective and measure performance
• Metrics driven and continuously seeking improvement of marketing efforts to increase quality and productivity
• Track record of delivering business outcomes
• Strong analytical rigor to your decision making
• Ability and eagerness to effectively balance the big-picture strategic work with execution
• Customer focused
• Interest in the Online Gaming Industry preferred

ABOUT FANDUEL

FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.

In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico.

The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.

FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

PLAYER BENEFITS
We treat our team right

We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards. *Benefits differ across location, role, and level.

FanDuel is an equal opportunities employer and we believe, as one of our principles states, “We are One Team!”. As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included.

FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please email Benefits@fanduel.com.

The applicable salary range for this position is $127,000 - $159,000 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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