Paid Audio Manager

We’re looking for a data-driven Paid Audio Manager to support the execution and scaling of Wise’s advertising activity across the global podcast and streaming landscape. This role will be rooted in maintaining direct relationships with audio networks and platforms, but will have a strong focus on leveraging automated, targetable and scalable ad buying solutions.

You will support the development of advertising partnerships with major audio platforms (i.e. Spotify, iHeartMedia, Acast, Audacy, etc.) and use their proprietary technology to drive efficient, high-volume & sustainable customer acquisition.

Key Responsibilities:

1. Campaign Execution & Platform Management:

• Help design the roadmap for "direct-automated" audio buying, focusing on platforms that allow for rapid scaling and precise audience targeting

• Be responsible for the end-to-end management of self-serve platforms (e.g., Spotify Ads Manager) and direct automated solutions from major networks (e.g., Acast’s automated marketplace)

• Execute network-level buys with partners like iHeartMedia, SXM Media, and Global, leveraging their internal tech to target key audiences across their entire portfolios

2. Tactical Optimization &  Audience Targeting

• Help our team move beyond "show-level" buying to prioritize audience-level buying, utilizing first-party and third-party data to find Wise customers wherever they are listening

• Implement real-time optimizations, creative rotation, and frequency caps for campaigns running across multiple streaming and podcast environments

• Negotiate programmatic guaranteed deals that bypass the open exchange but maintain the efficiency of automated execution

3. Performance & Attribution

• Use a data-first approach to measure the success of automated audio ads, closely monitoring metrics like CVR, CPA, customer LTV and contribution margin

• Partner with Wise’s Analytics & Marketing Platform teams to integrate platform-specific UI data (like Spotify’s Ad Analytics or Global’s DAX) with Wise’s internal attribution models

• Facilitate a robust “test & learn” strategy, including creative A/B testing, audience & targeting testing, contextual alignment testing, etc.

• Have a solid foundation in performance marketing and are familiar with the global audio advertising landscape 

• Enjoy the hands-on work of managing large media budgets and hitting specific direct response KPIs

• Are comfortable working with pixel-based audio attribution providers like Podscribe 

• Are a team player with strong communication skills

• Strong analytical mindset and experience working with marketing mix modeling (MMM)

• Experience pulling reports from with Looker, Tableau or similar data visualization tool

• The ability to stay organized in a fast-paced business

For everyone, everywhere. We're people building money without borders  — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.

We're proud to have a truly international team, and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what it's like to work at Wise visit Wise.Jobs.

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