Qvc
Digital Marketing Specialist
Company
Role
Digital Marketing Specialist
Location
United States of America
Job type
Full time
Posted
Just now
Estimated salary
Job description
Your Opportunity, Your Team
Under the direction of the Manager of Email Operations, this role is accountable for QVC’s behavior-triggered, event based and transactional programs across multiple platforms; including email, SMS Text, App Push, Facebook Messenger and onsite relevant content programs to meet customer lifecycle objectives and business goals. Additionally, this role is accountable for customer list health including email acquisition strategies.
Where You'll Work
This role is hybrid and will require you to be onsite in QVC Studio Park in West Chester, PA several days per month. Job seekers must reside in one of the following states to be considered: PA, NJ, or DE. Relocation assistance is not available for this role.
What You'll Do
Act as the project manager for hundreds of email campaigns as assigned by Manager from concept to deployment to performance analysis.
Strategically determine production schedule, create & plan multiple campaign.
Partner with eCommerce to determine key sales points, insure alignment to event/programming messaging and insure images are available in accordance to email timeline.
Create complete, detailed creative brief and independently directs copy, design and HTML teams with core focus of each campaign.
Review email campaign results as provided by Tableau & Adobe
Partner with the Campaign Management team to obtain the appropriate customer list to launch via email system (Bluecore). Monitor to confirm 100% completion.
What You'll Bring
BA in marketing, communications, or related field; or equivalent experience required
2 plus years professional experience, within digital or email marketing, or eCommerce
Demonstrated experience working in a cross-functional, teamwork-based environment is critical
#LI-ST4 #LI-Hybrid
Our Total Rewards package includes benefits you’ll love such as competitive compensation, paid time off, an employee assistance program, parental leave, paid volunteer hours, and amazing company discounts! In our US market, you can also expect health care benefits starting on day 1, 401(k), and tuition reimbursement benefits.
QVC Group is committed to inclusion and belonging for all and ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at workwithus@qvcgrp.com for assistance.
If provided, salary ranges are a general guideline only, and actual salaries will vary and are based on factors such as a candidate's qualifications, skills, experience, and geographic location as well as business and market conditions.
