Global Paid Search Manager

We’re looking for people who are relentlessly curious and committed to continuous learning. AI is reshaping every function across our business, and we enable every team member, regardless of role or level, to build fluency in AI tools and concepts. Those who thrive here actively seek out new solutions, experiment thoughtfully, and apply what they learn to drive better, faster, smarter outcomes.

As a Global Paid Search Manager, you will own the end-to-end paid search strategy across global markets. You will deploy AI agents, MCP server integrations, and LLM-powered workflows to drive pipeline growth at scale. This means replacing manual processes with intelligent automation across bid management, keyword strategy, and creative testing.

What Will You Do?

Primary Responsibilities Include:

• Set the global paid search vision across mid-market and enterprise segments, with AI-augmented workflows built into every layer
• Use Google Ads MCP server integrations to automate campaign management, surface insights, and act on signals faster than manual workflows allow
• Deploy AI agents for automated bid adjustments, budget pacing, and anomaly detection across Google and Microsoft Ads
• Use Claude Enterprise, Gemini for Ads, and Performance Max AI for keyword research, match type analysis, negative keyword mining, and query categorization
• Build and scale AI-generated ad copy and creative testing frameworks — structured, hypothesis-driven, and continuous
• Drive bid strategy through AI-powered models, value-based bidding (VBB), and audience signals (RLSA, Customer Match, CRM-based targeting)
• Develop SEM playbooks that embed AI into every repeatable workflow, from campaign builds to performance reporting
• Partner with Analytics and Data teams to ensure end-to-end visibility into ROI, pipeline contribution, and attribution across campaigns
• Own annual and quarterly budget planning, pacing, and forecasting
• Close the loop between ad spend and pipeline contribution, from first click to closed-won, in partnership with Analytics
• Maintain campaign hygiene: naming conventions, UTM governance, conversion imports, and offline event tracking
• Stay ahead of platform AI betas and algorithm updates through direct relationships with Google and Microsoft reps

What Skills and Knowledge Will You Bring?

Ideal candidates will have:

• 4+ years in SEM or performance marketing, managing multi-million dollar budgets with measurable pipeline impact
• 1-2 years of hands-on AI fluency in a paid search or performance marketing context
• Operational experience with Claude Enterprise, Gemini for Ads, or Performance Max AI in day-to-day workflows
• Familiarity with Google Ads MCP server or agent-based campaign management approaches
• Proven use of AI agents for bid automation, creative testing at scale, or keyword strategy
• Deep experience with enterprise B2B SaaS and full-funnel visibility led to closed-won
• Fluent in Salesforce, Tableau or Looker, offline conversion tracking, and enhanced conversions for leads
• Strong analytical foundation: bid modeling, forecasting, and attribution
• Home base in NYC or on the east coast
• Preferred Qualifications:
  • Experience building AI-powered creative and copy testing systems at scale
  • Familiarity with multi-touch attribution (MTA), MMM, or incrementality testing
  • Knowledge of paid/organic alignment strategies
  • Strong platform relationships with Google and Microsoft for beta access and co-marketing
  • Experience scaling SEM programs across global markets

Why SentinelOne?

AI is redefining how the world operates and rewriting the rules of security in real time, and SentinelOne was built for this moment. From day one, we architected an AI-native platform designed to operate at machine speed, not as an add-on to legacy systems but as the foundation itself. If you want to build where innovation and impact move together, this is that place.

We invest in our Sentinels with comprehensive, competitive benefits designed to support you and your family:

• Medical, Vision, Dental, 401(k), Commuter, Health, and Dependent FSA
• Unlimited PTO
• Industry-leading gender-neutral parental leave
• Paid Company Holidays
• Paid Sick Time
• Employee stock purchase program
• Disability and life insurance
• Employee assistance program
• Gym membership reimbursement
• Cell phone reimbursement
• Numerous company-sponsored events, including regular happy hours and team-building events