Insights and Trade Marketing Specialist

Drive Horizontal & Vertical Distribution Growth

Identify opportunities to expand distribution reach by increasing the number of active outlets and improving TDP through optimized assortment, availability, visibility, and share of shelf. Support commercial teams with channel-specific targets and action plans and proactively search for new distribution opportunities through third-party partners such as wholesalers and distributors while building strong, long-term relationships.

Development of Partner Programs & Initiatives

Create and roll out tailored commercial programs for on-trade and off-trade partners that support distribution objectives and customer engagement. Contribute to the development and optimization of tools, dashboards, and processes that improve distribution visibility, tracking, and performance management.

Data Analysis & Market Intelligence

Analyze sales data, market share, distribution KPIs, customer feedback, and field insights to evaluate performance and identify improvement areas. Provide strategic input on assortment planning, pricing, route-to-market opportunities, and investment prioritization based on robust insights.

Cross-Functional Collaboration

Work closely with Sales (On & Off Premise), Trade Marketing, and Finance teams to ensure alignment of distribution strategy with broader commercial objectives. Act as a subject matter expert for distribution insights within the organization.

Minimum 2–3 years of experience in trade marketing, sales analysis, or a similar commercial role

Experience in FMCG or retail environments with a solid understanding of distribution models and sales channels

Experience designing and executing commercial programs for on-trade and off-trade partners

Strong analytical skills with the ability to translate data into actionable insights

Experience working with sales data, forecasting trends, and performance tracking

Strong communication and presentation skills

Proven ability to collaborate cross-functionally

Strategic mindset with strong attention to detail

Experience working with third-party distributors or wholesalers is an advantage

Fluent Czech and English, written and spoken